Digitale Transformation Von Geschäftsmodellen
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Digitale Transformation Von Geschäftsmodellen: Grundlagen, Instrumente Und Best Practices(Schwerpunkt Business Model Innovation)

Digitale Transformation Von Geschäftsmodellen: Grundlagen, Instrumente Und Best Practices(Schwerpunkt Business Model Innovation)


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About the Book

Dieses Buch zeigt wie es Unternehmen gelingt Ihre Geschäftsmodelle auf die Digitale Zukunft vorzubereiten und wie dadurch Wettbewerbsvorteile geschaffen und Kundenanforderungen besser erfüllt werden können. Die Autoren aus Praxis und Wissenschaft zeigen, wie die Digitale Transformation von Unternehmen über die gesamte Wertschöpfungskette hinweg gelingt. Die Beiträge behandeln Ansätze und Instrumente, Studienergebnisse und Best Practices unterschiedlicher Industrien im Kontext der Digitalen Transformation. Die Inhalte berücksichtigen divergierende Anforderungen von Unternehmen und Industrien und können nach Bedarf kombiniert und erweitert werden, um sie an die spezifischen Rahmenbedingungen eines Unternehmens anzupassen.

About the Author :
Die Herausgeber: Dr. Daniel R. A. Schallmo ist Ökonom, Unternehmensberater und Autor zahlreicher Publikationen. Er ist Professor für Digitale Transformation und Entrepreneurship an der Hochschule Neu-Ulm und dort Mitglied am Institut für Digitale Transformation. Dr. Andreas Rusnjak (Institut für Business Model Innovation Ulm) ist befasst sich mit den Themen Transformation von Geschäftsmodellen, Strategie, Innovation, Customer-Oriented Marketing und Customer Experience Design, vorwiegend in B2C-Geschäftsfeldern. Prof. Dr. Johanna Anzengruber (Steinbeis-Hochschule Berlin & Siemens Healthcare) befasst sich mit den Themen strategische Zukunftsplanung, Innovationsmanagement und Kompetenzmanagement für globale Organisationen. Prof. Dr. Thomas Werani (Johannes Kepler Universität Linz, Institut für Handel, Absatz und Marketing) leitet die Abteilung Business-to-Business-Marketing und befasst sich mit Business-to-Business-Marketing mit Fokus auf Geschäftsmodelle, Wert-, Produkt- und Beziehungsmanagement. Prof. Dr. Michael Jünger (Technischen Hochschule Ingolstadt) befasst sich mit den Themen Strategisches Managements, Geschäftsmodell-Innovation, Unternehmenswachstum sowie der Erfolgsfaktorenforschung. Die Beitragsautoren: Dr. Nizar Abdelkafi Björn Asdecker Norbert Beck Univ.-Professor Dr. habil. Wolfgang Becker Dr. Matthias Berth Dr. Michael C. Blum Mariusz C. Bodek Tim Botzkowski Alexander Braune Prof. Dr. Leo Brecht Dr. Gunnar Brink Fernando Chaves Prof. Dr. Patricia Deflorin Anja Demont Niklas Eberhardt Prof. Dr. Ulrich Egle Dr. Elisabeth Eppinger Sebastian Eurich Katharina Felk Markus Fost Mag. Bernhard Freiseisen Victoria Götz Kristijan Grgurevic Joseph Hefele Romy Hilbig Prof. Dr. Katharina Hölzle Adrian Hotz David Karl Barbara Koch Prof. Dr. Ralf T. Kreutzer Prof. Dr. Christian Landau Dr. Ralph Lässig Christoph Lefkes Mag. Dr. Petra Martinek-Kuchinka Thomas Matyssek Pascal Morf Dominik Paulus-Rohmer Prof. Dr. habil. David Rygl Alexander Schauberger Dipl.-Kfm. Andreas Scheel Dr. Maike Scherrer Dipl.-Ing. Dr. techn. Edgar Schiebel Tobias Schroder Prof. Dr. Avo Schönbohm Dr.-Ing. Fabian Schreiber Prof. Dr. Jürgen Schröder Dipl.-Kfm. Christian Schultz Dr. Remigiusz Smolinski Nina Spiri Dipl.-Kffr. Birgit Stelzer Prof. Dr. Jutta Stirner Univ.-Prof. Dr. Eric Sucky Karl Täuscher Dagmar Piotr Tomanek Dr. Patrick Ulrich Prof. Dr. Harry Wagner Marc Widmer Markus Wildbihler Malte Winter Alexander Zerdick Dr. Michael Zollenkop

Review :
"... Die Abhandlungen dieses Sammelwerks sind fachlich gehaltvoll. Sie vermitteln wissenschaftliche Erkenntnisse und praktische Erfahrungen, geben Impulse für die eigene Arbeit ..." (Controller Magazin, Heft 5, September-Oktober 2018) "... Er sei jedem wärmstens empfohlen, der eine wissenschaftlich fundierte und zugleich praxisorientierte Darstellung dieser Themen schätzt ..." (Michael Jacob, in: MID, info.mid.de, April 2017) "... Anschaulich und informativ werden unterschiedliche Lösungsansätze anhand von Best Practice-Beispielen und aktuellen Studien erörtert - ein ideales Werk für alle, die ihr Wissen erweitern und neue Impulse erhalten möchten." (DDIV-Newsletter, ddiv.de, 2017) "... Das Buch ist sehr empfehlenswert, denn innovative Geschäftsmodelle spielen eine entscheidende Rolle für den nachhaltigen Erfolg eines jeden Unternehmens. ... Die Leser erhalten neben Hintergrundinformationen auch aktuelle Ergebnisse aus Theorie und Praxis, um ihr Wissen zu erweitern und zielgerichtet einzusetzen." (Mirjam Bauer, in: Mt-medizintechnik, Heft 2, 2017)


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Product Details
  • ISBN-13: 9783658123871
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Height: 240 mm
  • No of Pages: 700
  • Series Title: Schwerpunkt Business Model Innovation
  • Weight: 1667 gr
  • ISBN-10: 3658123877
  • Publisher Date: 14 Nov 2016
  • Binding: Hardback
  • Language: German
  • Returnable: N
  • Sub Title: Grundlagen, Instrumente Und Best Practices
  • Width: 168 mm


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