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Home > Business and Economics > Business and Management > Management and management techniques > Der Mythos vom König Kunde: Wie Kundenorientierung tatsächlich gelingt(Edition Rosenberger)
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Der Mythos vom König Kunde: Wie Kundenorientierung tatsächlich gelingt(Edition Rosenberger)

Der Mythos vom König Kunde: Wie Kundenorientierung tatsächlich gelingt(Edition Rosenberger)


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About the Book

Das Thema Kundenorientierung ist ein Dauerbrenner. Klagen über die mangelnde Dienstleistungsmentalität in Deutschland gibt es genügend. Die Autoren wählen eine neue Sicht auf das Thema. Ihr Ansatz ist verblüffend: Kundenorientierung lässt sich erst verwirklichen, wenn der Kunde nicht mehr zum König stilisiert wird. Als Vergleichsfolie dienen die Serviceparadiese USA und Japan.

Table of Contents:
Statt einer Einleitung: Das Märchen vom König Kunde.- Die Ausgangslage.- Wollen die nicht oder können die nicht?.- Ein Ausflug in die Sozialpsychologie.- Warum ist es woanders anders?.- Was kann man da tun?.- Ein Praxisbeispiel.- Zusammenfassung.- Statt eines Ausblicks: Das Happy End des Märchens vom König Kunde.

About the Author :
Dr. Sonja Öhlschlegel-Haubrock, Dipl. Psych., absolvierte ihr Studium der Psychologie, Biologie und Pädagogik in Münster und promovierte 1997 an der Philosophischen Fakultät der Universität Münster. Von 1997 bis 2001 war sie im Personalbereich eines international tätigen Dienstleisters tätig, hier zuletzt als Gesamtpersonalleiterin der Unternehmensgruppe. Seit 2001 ist sie Personalleiterin eines Unternehmens der chemischen Industrie. Dr. Alexander Haubrock, Dipl. Psych. absolvierte sein Studium der Psychologie, Politikwissenschaft und Pädagogik in Münster, erhielt 1989 sein Diplom in Psychologie und promovierte 1992. Nach der Promotion war er in einer Unternehmensberatung tätig. 1996 wechselte er in das Geschäftsleitungsteam eines großen mittelständischen Unternehmens. Seit 1999 ist er Professor für Personalmanagement und Wirtschaftspsychologie an der Hochschule für Technik und Wirtschaft in Aalen und leitet den Studiengang Betriebswirtschaftslehre für kleine und mittlere Unternehmen.

Review :
„Nach dieser Lektüre kann sich keiner mehr herausstehlen.“ Hans-Uwe L. Köhler, Verkaufsexperte und Autor von „Verkaufen ist wie Liebe“


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Product Details
  • ISBN-13: 9783658077570
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer Gabler
  • Edition: Revised edition
  • Language: German
  • Returnable: Y
  • Sub Title: Wie Kundenorientierung tatsächlich gelingt
  • ISBN-10: 3658077573
  • Publisher Date: 18 Dec 2014
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 111
  • Series Title: Edition Rosenberger
  • Width: 148 mm


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Der Mythos vom König Kunde: Wie Kundenorientierung tatsächlich gelingt(Edition Rosenberger)
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