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Home > Business and Management > Sales and marketing > Market research > Produktpiraterie: Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien
Produktpiraterie: Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien

Produktpiraterie: Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien


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About the Book

​Welchen Einflussgrößen unterliegen Konsumenten, wenn sie Formen der Produktpiraterie, insbesondere Fälschungen, Plagiate und Raubkopien, bewusst erwerben? Die hier zugrundeliegende nachfrageorientierte Sichtweise ermöglicht Unternehmen, Interessensverbänden und staatlichen Organen, Maßnahmen abzuleiten, um den bewussten Erwerb effektiv zu unterbinden. Die hierzu entwickelte konsumentenorientierte Terminologie bildet die Grundlage für eine quantitative Meta-Analyse. Der Autor trennt dabei wichtige von unwichtigen Einflussgrößen und zeigt Randbedingungen dieser Faktoren auf. Ein auf den zentralen Einflüssen basierendes Strukturgleichungsmodell bestimmt anschließend die relative Bedeutung sowie Wirkungswege dieser Variablen. Abschließend werden Implikationen für Forschung und Praxis diskutiert.  

Table of Contents:
​Relevanz der Produktpiraterie für die Betriebswirtschaftslehre.- Entwicklung einer einheitlichen Terminologie der Produktpiraterie.- Qualitatives Review der Forschung zur Produktpiraterie.- Meta-Analyse und meta-analytisch gewonnenes Strukturgleichungsmodell.

About the Author :
Thomas Niemand ist wissenschaftlicher Mitarbeiter und Habilitand am Lehrstuhl für Marketing der TU Dresden mit Schwerpunkt Produktpiraterie und Internet Marketing.


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Product Details
  • ISBN-13: 9783658055943
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 269
  • Sub Title: Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien
  • ISBN-10: 3658055944
  • Publisher Date: 29 Apr 2014
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Width: 148 mm


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Produktpiraterie: Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien
Springer Fachmedien Wiesbaden -
Produktpiraterie: Eine integrative Analyse der Einflussgrößen, Moderatoren und Mediatoren des Erwerbs von Fälschungen und Raubkopien
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