Vertriebspraxis 1998
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Book 1
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Book 1
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Home > Science, Technology & Agriculture > Technology: general issues > Engineering: general > Vertriebspraxis 1998: Kunden sprechen zu ihren Lieferanten: Die Ergebnisse des 1. Deutschen Vertriebs-Ingenieurtages des VDI(VDI-Buch)
Vertriebspraxis 1998: Kunden sprechen zu ihren Lieferanten: Die Ergebnisse des 1. Deutschen Vertriebs-Ingenieurtages des VDI(VDI-Buch)

Vertriebspraxis 1998: Kunden sprechen zu ihren Lieferanten: Die Ergebnisse des 1. Deutschen Vertriebs-Ingenieurtages des VDI(VDI-Buch)


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About the Book

Kunden sprechen mit Lieferanten - Führungskräfte aus den Unternehmen schildern Ihre Vorstellungen zu den Kunden-Lieferanten-Beziehungen: was wird sich ändern? Die Diskussion in den Workshops ergänzt die Vorträge durch eine kritische Auseinandersetzung. Das nun vorliegende Buch enthält eine Bearbeitung wichtiger Vorträge und Diskussionsbeiträge. Damit können die Leser die Praxis des Vertriebsalltags aus kompetenter Sicht erfahren und eigene Handlungsempfehlungen ableiten.

Table of Contents:
A Gestaltung der Geschäftsbeziehungen zu Lieferanten.- 1 Kundenorientierung und Supply-Management — Zwei Seiten einer Medaille?.- 2 Kundenorientierung als Ordnungsprinzip ? Kundenorientierung — ein Kooperationsmodell!.- 3 Dauerhafte Lieferchancen über zuverlässige und innovative Verfügbarkeit.- B Integration der Lieferanten und Kunden in den Wertschöpfungsprozeß des Herstellers.- 1 Information als Schlüssel zur Prozeßsicherheit und zu verläßlichen Partnerschaften.- 2 Entwicklungen im Anlagenbau-Geschäft — Der Anlagenbauer als Kunde.- 3 Mit Team-Selling zu höherer Vertriebsproduktivität.- 4 Multimedia und Internet — Chancen für mehr Kundenservice und Vertriebseffizienz.- C Anforderungen an die Mitarbeiter des Einkaufs und des Vertriebs.- 1 Der lernende Vertrieb- Automatische Qualifikationsanpassung sichert Verkaufserfolge.- 2 Kundenorientiert gezielt weiterbilden — Kontinuierliche Verbesserungsprozesse einleiten.- D Kundenzufriedenheit und Kundenwert in Geschäftsbeziehungen.- 1 Die VDI-Studie „Kundenzufriedenheit und Kundenwert“.- 2 Neue Meßgrößen zur Steuerung des Vertriebs.


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Product Details
  • ISBN-13: 9783642722158
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Height: 235 mm
  • No of Pages: 142
  • Returnable: N
  • Series Title: VDI-Buch
  • Width: 155 mm
  • ISBN-10: 3642722156
  • Publisher Date: 06 Dec 2011
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Series Title: VDI-Buch
  • Sub Title: Kunden sprechen zu ihren Lieferanten: Die Ergebnisse des 1. Deutschen Vertriebs-Ingenieurtages des VDI


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Vertriebspraxis 1998: Kunden sprechen zu ihren Lieferanten: Die Ergebnisse des 1. Deutschen Vertriebs-Ingenieurtages des VDI(VDI-Buch)
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Vertriebspraxis 1998: Kunden sprechen zu ihren Lieferanten: Die Ergebnisse des 1. Deutschen Vertriebs-Ingenieurtages des VDI(VDI-Buch)
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Vertriebspraxis 1998: Kunden sprechen zu ihren Lieferanten: Die Ergebnisse des 1. Deutschen Vertriebs-Ingenieurtages des VDI(VDI-Buch)

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