Handbuch Automobilbanken by Frank Stenner at Bookstore UAE
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Handbuch Automobilbanken

Handbuch Automobilbanken


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About the Book

Auf dem Markt der automobilen Finanzdienstleistungen nehmen die herstellerverbundenen Automobilbanken eine fuhrende Stellung ein. Mit innovativen Finanzierungskonzepten starken sie die Loyalitat der Kunden zur Automarke. Die Autoren zeigen, wie das Geschaft der Autobanken funktioniert: Welche Produkte und Dienstleistungen werden angeboten? Was sind die besonderen Rahmenbedingungen? Warum sind die Autobanken erfolgreich? Die Beitrage unterstreichen die Bedeutung der Autobanken fur die automobile Wertschopfungskette - auch in Krisenzeiten."

Review :
Aus den Rezensionen: ... Mit dem Handbuch Automobilbanken - Finanzdienstleistungen fur Mobilitat gibt es jetzt ein umfassendes Nachschlagewerk, das anhand von 28 Expertenbeitragen samtliche volkswirtschaftlichen, rechtlichen und wettbewerbsbezogenen Rahmenbedingungen der sogenannten Captives wissenschaftlich beleuchtet und aus der Perspektive der verschiedenen Marktakteure erortert. (in: Firmenauto, February/2010, Issue 2-3, S. 48) ... Die Themenvielfalt ... gibt vor allem dem mit der Materie weniger vertrauten Leser einen sehr guten Uberblick uber die zentralen Strukturen des automobilen Finanzierungsgeschafts. ... Der Spagat zwischen einer guten Lesbarkeit und dem notwendigen Fachjargon ist gelungen. Mit der strukturierten Gliederung der Kapitel und einer klaren Gestaltung ist das Buch ubersichtlich und leserfreundlich. Auch die kurze Zusammenfassung am Anfang jedes Kapitels tragt zum besseren Verstandnis bei. Ein umfangreiches Stichwort- und Linkverzeichnis helfen bei weiterfuhrenden Fragen und runden das Handbuch ab. (Dr. Jurgen Lass, in: Die Bank, April/2010, Issue 4, S. 87)"


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Product Details
  • ISBN-13: 9783642015816
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Publisher Imprint: Springer-Verlag Berlin and Heidelberg GmbH & Co. K
  • Height: 234 mm
  • Returnable: N
  • Weight: 642 gr
  • ISBN-10: 3642015816
  • Publisher Date: 06 Nov 2009
  • Binding: Hardback
  • Language: German
  • Spine Width: 19 mm
  • Width: 156 mm


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