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Home > Business and Economics > Business and Management > Sales and marketing > Virtuelle Events in Einer 3D Welt: Eine Empirische Studie Uber Das Nutzungsverhalten in Kooperation Mit Der Smeet Communications Gmbh
Virtuelle Events in Einer 3D Welt: Eine Empirische Studie Uber Das Nutzungsverhalten in Kooperation Mit Der Smeet Communications Gmbh

Virtuelle Events in Einer 3D Welt: Eine Empirische Studie Uber Das Nutzungsverhalten in Kooperation Mit Der Smeet Communications Gmbh


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About the Book

Virtuelle Events - eines der Schlagworter unserer Zeit. Die Erlebnisorientierung ist in der heutigen multimedialen Gesellschaft nicht mehr wegzudenken. Eventveranstaltungen sind im Laufe der Geschichte zu einem bedeutungsvollen Marketinginstrument herangewachsen und bahnen sich jetzt unaufhaltsam ihren Weg in die virtuellen Welten des World Wide Webs. Die digitale Revolution des Internets macht es moglich und hat in Bezug auf Events einen neuen Bereich entwickelt, bei dem man auch von zu Hause die Chance hat an Events teilzunehmen, die man moglicherweise im realen Leben wegen fehlender finanzieller Mittel oder aus Zeitgrunden nicht besuchen konnte. Mit dem Anbieten von virtuellen Events betreten viele Unternehmen Neuland, da sich dieses digitale Medium noch in den Kinderschuhen befindet und bisher nicht alle Kriterien herauskristallisiert wurden, die fur einen Besucher einer solchenVeranstaltung vom Anbieter erfullt werden sollten. Die durchgefuhrte Umfrage unter den Usern der Entertainmentplattform und 3D Welt sMeet soll Licht ins Dunkel bringen. Diese Diplomarbeit ist gedanklich in zwei grosse Bereiche unterteilt. Der erste Teil beschaftigt sich mit den der Arbeit zugrunde liegenden Definitionen im Eventbereich, der digitalen Revolution, der Vorstellung der neuartigen und innovativen Entertainmentplattform sMeet sowie ihrer individuellen virtuellen Eventmoglichkeiten, die zum Verstandnis und als Grundlage fur den weiteren Forschungsteil benotigt werden. Dementsprechend gehort der zweite grosse Bereich der empirischen Forschung. Das Erleben eines virtuellen Events wird von jedem User individuell und unterschiedlich wahrgenommen. Uber diese verschiedenen Aspekte existieren fur reale Events unzahlige Bucher und Studien. Fur den virtuellen Eventbereich hingegen ist hier die Auswahl sehr begrenzt, um ehrlich zu sein gibt es fast keine. Im Auftrag der sMeet Communications GmbH wurde deshalb im Rahmen dieser Arbeit eine Studie mit dem Thema 'Virtuelle Events in einer 3D Welt - Eine empirische Studie uber das Nutzungsverhalten in Kooperation mit der sMeet Communications GmbH' durchgefuhrt. Ziel dieser Arbeit ist es, die allgemeinen Erwartungen der sMeet-User beim Besuch eines virtuellen Events zu ermitteln und die Wichtigkeit verschiedenerTeilaspekte beim Besuch einer virtuellen Eventveranstaltungherauszufilter


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Product Details
  • ISBN-13: 9783640652389
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • Sub Title: Eine Empirische Studie Uber Das Nutzungsverhalten in Kooperation Mit Der Smeet Communications Gmbh
  • ISBN-10: 364065238X
  • Publisher Date: 01 Jan 2010
  • Binding: Digital (delivered electronically)
  • No of Pages: 152


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