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Okonomische Erfolgsfaktoren Von Weblogs

Okonomische Erfolgsfaktoren Von Weblogs


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About the Book

'Ein Medium ist ein Instrument zur Verbreitung von Information' (Beck 2002, S. 1). Je nach personlicher Auslegung von 'Information' durften die meisten Weblogs auf diese Definition zutreffen. Weiter beschreibt Hanno Beck auch Eigenschaften von Massenmedien: 'Massenmedien hingegen sind von ihrer technischen Konzeption her darauf ausgerichtet, einen moglichst grossen Adressatenkreis zur gleichen Zeit anzusprechen.' Bei der Zuordnung eines Weblogs zu der Gattung der Massenmedien durften trotz dieser formellen Ubereinstimmung die meisten Leser dieser Arbeit ins Grubeln kommen. Weblogs werden im Allgemeinen als personliche, im Internet gefuhrte Tagebucher ubersetzt. Sie werden daher eher den personlichen Kommunikationsformen des Internets und weniger den Massenmedien zugeschrieben. Doch dass diese Einschatzung uberdacht werden musste, belegen auf den ersten Blick folgende Zahlen: Seit dem Jahr 2002 wurden uber die Weblogsuchmachine Technorati uber 133 Millionen Weblogs erfasst (vgl. Technorati 2008). Schon allein aufgrund dieser Tatsache konnte man in Versuchung geraten, Weblogs in ihrer Gesamtheit als 'Massen'-Medium zu bezeichnen. Doch wie sieht es mit dem von Beck ins Spiel gebrachten Adressatenkreis aus? Im Technorati Report State of the Blogosphere 2008 wurde fur August 2008 vermeldet, dass laut comScore MediaMetrix 77,7 Millionen einzelne Rezipienten in den USA Weblog-Angebote nutzten (ebenda). Im Juli 2008 befanden sich unter den ersten 10 US-amerikanischen Unterhaltungsangeboten im Internet vier Weblogs. Zunehmend scheinen also Weblogs, zumindest in einigen Landern, hinsichtlich der Anzahl der Rezipienten in Konkurrenz zu den etablierten Onlinemedien treten zu konnen. Diese reagieren vermehrt und starten eigene Weblogangebote. Die Frage lautet nun: Wie konnen Weblogs aus privatem Ursprung eine medienokonomische Relevanz erlangen?Ansgar Zerfass und Dietrich Boelter identifizierten bereits kommunikationswissenschaftliche Erfolgsfaktoren fur ein neues Internetzeitalter, das sich durch eine Vielzahl dem Rezipienten unbekannter Kommunikatoren sowie durch jederzeit abrufbare spezifische Informationsangebote kennzeichnet (vgl. Zerfass / Boelter 2005, S. 84-87). Diese Arbeit gibt den Erfolgsfaktoren 'Authentizitat', 'Glaubwurdigkeit' und 'Vernetzung' eine okonomische Basis und versucht so, auf obige Frage eine Antwort zu geb


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Product Details
  • ISBN-13: 9783640384051
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3640384059
  • Publisher Date: 01 Jan 2009
  • Binding: Digital (delivered electronically)
  • No of Pages: 73


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