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Home > Business and Economics > Business and Management > Integration eines Konsignationslagersystems in Verbindung mit EDI in das Vertriebskonzept: Am Beispiel der Firma Sanetta
Integration eines Konsignationslagersystems in Verbindung mit EDI in das Vertriebskonzept: Am Beispiel der Firma Sanetta

Integration eines Konsignationslagersystems in Verbindung mit EDI in das Vertriebskonzept: Am Beispiel der Firma Sanetta


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About the Book

Diplomarbeit aus dem Jahr 1997 im Fachbereich BWL - Handel und Distribution, Note: 1,0, Duale Hochschule Baden-Württemberg, Ravensburg, früher: Berufsakademie Ravensburg, Sprache: Deutsch, Abstract: In den letzten Jahren brachte der Eintritt in das Kommunikationszeitalter rasante Veränderungen mit sich. Das Internet ist zu einem bedeutenden Marktfaktor geworden. Bereits früh entstand der Gedanke, im Geschäftsverkehr Daten elektronisch zu übertragen. In Kombination mit einer neuen Vertriebsvariante - dem sog. Depot- oder Konsignationslagermodell - soll die Einführung eines Datenübertragungssystems beim Kinderbekleidungshersteller SANETTA mit dieser Arbeit untersucht und beurteilt werden. Dabei soll nicht nur geklärt werden, wie diese Vertriebsform aussieht und welche Umstellungen sie im Unternehmen verursachen würde, sondern auch analysiert werden, ob der Einsatz des Systems bereits mit einem Kunden rentabel wäre. Im ersten Abschnitt dieser Diplomarbeit werden die Begriffe "Konsignationslager" und "EDI" erläutert, die Firma SANETTA und die Ausgangssituation vorgestellt und Gründe für die Einführung der Vertriebsvariante Depot mit EDI geschildert. Anschließend soll im zweiten Abschnitt das angestrebte Konzept dargestellt werden. Es wird auf die Unterschiede der Variante gegenüber dem herkömmlichen Modell hinsicht-lich des gesamten Ablaufs eingegangen, von der veränderten Auftragserfassung bis zum neu geregelten Saisonwechsel. Die Voraussetzungen und Umstellungen bei SANETTA werden im dritten Abschnitt be-leuchtet. Mit einer kurzen juristischen, technischen und organisatorischen Betrachtung soll herausgearbeitet werden, in welchen Bereichen sich Änderungen ergeben und welche Anforderungen an SANETTA gestellt werden. Der Schwerpunkt der vorliegenden Arbeit soll durch den vierten Abschnitt gebildet wer-den. Nach Darlegung der quantifizierbaren Vor- und Nachteile des Depot-Systems wird eine Kapitalwertanalyse, eine dynamische Amortisationsrechnung und eine Sen


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Product Details
  • ISBN-13: 9783638712040
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Weight: 132 gr
  • ISBN-10: 3638712044
  • Publisher Date: 09 Aug 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Am Beispiel der Firma Sanetta
  • Width: 148 mm


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Integration eines Konsignationslagersystems in Verbindung mit EDI in das Vertriebskonzept: Am Beispiel der Firma Sanetta
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Integration eines Konsignationslagersystems in Verbindung mit EDI in das Vertriebskonzept: Am Beispiel der Firma Sanetta
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