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M-Commerce - Evolution versus Revolution

M-Commerce - Evolution versus Revolution


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About the Book

Studienarbeit aus dem Jahr 2001 im Fachbereich Ingenieurwissenschaften - Wirtschaftsingenieurwesen, Note: 1,7, Rheinland-Pfälzische Technische Universität Kaiserslautern-Landau (Marketing-Lehrstuhl), Sprache: Deutsch, Abstract: Kaum hat sich E-Commerce auf relativ breiter Basis etabliert und zu einem feststehenden Begriff im Sprachgebrauch entwickelt, steht auch schon der designierte Nachfolger in den Startlöchern: Mobile Commerce ist das neue Modewort der IT-Branche und wird bereits höchst euphorisch zu dem Umsatzgarant der nächsten Jahre gekürt. Es gibt kaum ein Marktforschungsinstitut oder IT-Beratungsunternehmen, das nicht mindestens eine Studie voller imposanter Zahlen zu diesem Thema vorlegen kann. Was steckt also eigentlich dahinter? Ist M-Commerce ein neuer "Hype", um die Milliardeninvestitionen der Telekommunikationsfirmen zu rechtfertigen, oder einfach nur ein weiterer ökonomischer Evolutionsschritt? Geklärt werden folgende Fragen: In welchen Anforderungen unterscheidet sich denn M-Commerce überhaupt vom traditionellen E-Commerce, falls man bei einem derartigen Wirtschaftssektor überhaupt schon von Tradition sprechen kann? Und welche Technologien stehen hinter diesem neuen Wirtschaftssektor und treiben Innovationen und Wachstum an? Wie gestaltet sich die gegenwärtige und zukünftige Marktentwicklung des M-Commerce und welche Anwendungen stehen dahinter? Wie groß ist das Potential auf Seiten des Kunden und wie ist der Wettbewerb des M-Commerce auf Seiten der Anbieter strukturiert? Welche Schritte unternehmen die Firmen, um sich zu differenzieren und Kunden zu binden? Welche Chancen eröffnen dabei Communities? Aufbau dieses Buches: Definition M-Commerce und Abgrenzung zum E-Commerce, Definition und Eigenschaften des M-Commerce, E-Commerce versus M-Commerce, M-Commerce als Erweiterung des E-Commerce M-Commerce ist nicht E-Commerce Theoretische Grundlagen und Anwendungstechnologien, Übertragungstechnologien, Anwendungstechnologien, Sicherheits- und Be


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Product Details
  • ISBN-13: 9783638696906
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 176
  • Returnable: N
  • Spine Width: 10 mm
  • Width: 148 mm
  • ISBN-10: 3638696901
  • Publisher Date: 09 Aug 2007
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
  • Weight: 290 gr


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