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Telefonmehrwertdienste ALS Neue Erlosquelle Fur TV Sender

Telefonmehrwertdienste ALS Neue Erlosquelle Fur TV Sender


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About the Book

Um den Zuschauer an den Sender zu binden, scheinen inzwischen aufwendige und kostenintensive Eigenproduktionen nicht mehr ausreichend. Und so werden zwar weiterhin Kandidaten auf abgelegene Inseln geschickt oder in dorfahnliche Kulissen gesteckt und beobachtet, um den voyeuristischen Anwandlungen der Zuschauer gerecht zu werden, jedoch wird dies immer starker mit Telefongewinnspielen verknupft, die so zum einen starkere Zuschauerbindung uber Gewinnspiele und Interaktivitat generieren. Zum anderen dient diese inzwischen gangige Praxis aber der Refinanzierung eben jener Produktionen. Auch lasst sich so mit relativ geringem Kostenaufwand die Nachtschiene bedienen, die im Hinblick auf die werberelevante Zielgruppe eher stiefmutterlich behandelt wird. Da wird per SMSToScreen gechattet und der Traumpartner gesucht oder wenigstens die eigene mit geringem Informationsgehalt versehene Nachricht auf den Schirm geschickt, was so fur einen kurzen Moment mit einer gewissen Prominenz, bzw. Offentlichkeit verbunden ist. Beim Betreiber aber klingelt mit jeder dieser vergleichsweise teuren Nachricht die Kasse. Wie nun die diversen TVSender die Telefonmehrwertdienste und SMS Premiumservices zur Finanzierung nutzen und in welcher Form sie auftreten, soll im Folgenden naher dargestellt werden. Auch werde ich einen Blick auf gesetzliche Regelungen und Kontrollinstitutionen, sowie besondere Regelungen fur die offentlichrechtlichen Anstalten werfen. Ebenso erlautert werden die genauen Vorgehensweise und der Aufbau solcher Telefonmehrdienstleistungen, wie sie beispielsweise von Anbietern wie Talkline angeboten werden. Am Ende werde ich einen Ausblick auf neue Regelungen im 8. Rundfunkanderungs- Staatsvertrag geben, der mit Wirkung zum 01.04.2005 in Kraft getreten ist und eine Prognose fur die weitere Entwicklung dieser Finanzierungs- und Unterhaltungsform geben. Studienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Medienokonomie, -management, Note: 2,0, Freie Universitat Berlin (Publizistik und Kommunikationsforschung), 13 Quellen im Literaturverzeichnis, Sprache: Deutsch.


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Product Details
  • ISBN-13: 9783638385930
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3638385930
  • Publisher Date: 01 Jan 2005
  • Binding: Digital (delivered electronically)


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