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Sozio-Sponsoring

Sozio-Sponsoring


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About the Book

In der heutigen Zeit kann man sagen, dass sich viele Produkte kaum noch durch Unterschiede in der Qualitat jedoch durch die Art und Weise wie sie beworben werden differenzieren. Die ublichen Werbetatigkeiten (mit Hilfe der klassischen Medien und anderen Kommunikationsinstrumenten) sind vielfach schon ausgereizt. Daher mussen sich Unternehmen auf die Suche nach neuen Moglichkeiten - ihre Zielgruppe(n) zu erreichen - machen. Sponsoring ist so eine Moglichkeit, ein neues Kommunikationsinstrument. Sponsoring ist mittlerweile ein Begriff unserer Alltagssprache geworden, sei es 'Oma sponsert ihren Enkel', oder in Form von Sport-Sponsoring, Sozial-Sponsoring, etc. Doch oftmals wird der Begriff verwendet ohne dass man genau weiss was dahinter steckt. Deshalb mochte ich im ersten Kapitel meiner Arbeit den Begriff des Sponsoring erklaren um somit eine Basis fur den weiteren Verlauf der Arbeit festzulegen. Ab Kapitel zwei werde ich mich dann mit dem eigentlichen Thema, Sozio-Sponsoring, beschaftigen. Mir geht es dabei hauptsachlich darum, herauszufinden was man unter Sozio-Sponsoring versteht, worauf man achten muss, was die Motive sind, welche Ziele es zu erreichen gilt, etc. Um die Arbeit gegen Ende hin etwas aufzulockern habe ich mich entschlossen einige Fallbeispiele anzufugen. [...


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Product Details
  • ISBN-13: 9783638356114
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3638356116
  • Publisher Date: 01 Jan 2005
  • Binding: Digital (delivered electronically)
  • No of Pages: 43


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