BSC Am Beispiel Des Dsf
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BSC Am Beispiel Des Dsf

BSC Am Beispiel Des Dsf


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About the Book

'Aller Anfang ist leicht, und die letzten Stufen werden am schwersten und seltensten erstiegen.' Johann Wolfgang von Goethe (1749-1832), dt. DichterDie folgende Arbeit wird sich mit den Analysen rund um die Balance Score Card und der Balance Score Card per se als finalem Instrument beschaftigen. Beschrankt auf das Deutsche Sport Fernsehen (D: SF) als dem designierten deutschen Sportsender schlichtweg, soll die Ausarbeitung zunachst eine Analyse der vorherrschenden Situation, sowohl aus journalisti-scher und publizistischer, als auch okonomischer Sicht, vornehmen. Hier bietet sich zum ei-nen die SWOT- Analyse, die sich mit den internen Starken und Schwachen, aber auch, durch externe Effekte konditionierte Chancen und Risiken beschaftigt, an. Daruber hinaus muss man die Konkurrenz betrachten und eine Status- quo Analyse vornehmen, um zu wissen welche Faktoren die eigene Marktposition starken oder gefahrden bzw. in der Lage sind dies in Zu-kunft zu tun. Gleich ob die Intention des Unternehmens Markteintritt, Stabilisierung im Markt oder Kurswechsel ist, es bedarf immer einer Analyse der Markttrends, um die Produktpalette am Markt positionieren zu konnen und Ertrage zu generieren. Genau diese Trendanalyse wird dieses Expose leisten, um dann auf die aus den oben genannten Punkten extrahierte Stossrichtung zu leiten. Bevor diese Arbeit auf die Strategischen Ziele samt der fur sie veranschlagten Kennzahlen und der zur Realisation notwendigen Massnahmen in erforderlicher Tiefe eingeht, wird sie die Vision des D: SF formulieren. Das schlussendliche Kernstuck dieser Ausarbeitung bildet die Visualisierung der Balance Score Card. Hier setzt sie den Fokus auf die starken Zielinterdependenzen und Wirkungsweisen der einzelnen dargestellten Cluster, die die ein-zelnen Faktoren im Unternehmen agglomeriert darstelle


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Product Details
  • ISBN-13: 9783638338905
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3638338908
  • Publisher Date: 01 Jan 2005
  • Binding: Digital (delivered electronically)
  • No of Pages: 20


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