Das Duale Rundfunksystem in Grossbritannien - Bookswagon UAE
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Home > Society and Social Sciences > Society and culture: general > Cultural and media studies > Media studies > Das Duale Rundfunksystem in Grossbritannien
Das Duale Rundfunksystem in Grossbritannien

Das Duale Rundfunksystem in Grossbritannien


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About the Book

Bis zum Jahr 1954 hatte die British Broadcasting Corporation (BBC) als offentlich-rechtliche Rundfunkanstalt in Grossbritannien ein Monopol. Fruher als in anderen europaischen Landern wurde diese Monopolstellung gebrochen, und kommerzielle Anbieter begannen ebenfalls Rundfunk auszustrahlen. Dies fuhrte zu einer Mischform, einem sogenannten Duopol bzw. einem dualen Rundfunksystem. Der werbefreien BBC standen werbefinanzierte Sender gegenuber, die teilweise trotzdem auch heute noch viele offentliche Beitrage senden mussen. Zu diesen zahlen zum Beispiel Quoten fur Anteil an Nachrichten, Politmagazinen, Schulprogrammen und ethnischen Sendungen (vgl. Groebel 2003: 5). In den letzten Jahren wird Grossbritannien, wie auch viele andere europaische Lander, durch eine immer weiterfuhrende Liberalisierung gekennzeichnet. Auch die britischen Burger sollen alle kommerziellen und technischen Moglichkeiten nutzen durfen. Die Normen und Regulierungen fur die Rundfunklandschaft werden immer weiter gelockert. Trotz der mittlerweile harten Konkurrenz hat der offentlich-rechtliche Rundfunk, also in erster Linie die BBC, auch ohne Werbeeinnahmen, eine immer noch starke Position. Die BBC hat Mittel und Wege gefunden, ihre Qualitatsstandards durch andere kommerzielle Aktivitaten, wie zum Beispiel der globalen Vermarktung ihrer Produkte oder einem starken Online-Angebot, zu finanzieren und zu erhalten (vgl . Groebel 2003: 5).So ist im Rundfunk Grossbritanniens ein Strukturwechsel zu verzeichnen, der vom offentlichen Monopolrundfunk uber ein duales System mit gestuften offentlichen Funktionen offentlicher und privater Rundfunkveranstalter zu den Ansatzen eines marktmassigen Wettbewerbs fu


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Product Details
  • ISBN-13: 9783638322027
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3638322025
  • Publisher Date: 01 Jan 2004
  • Binding: Digital (delivered electronically)
  • No of Pages: 34


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