Neupositionierung Einer Bildungseinrichtung
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Neupositionierung Einer Bildungseinrichtung

Neupositionierung Einer Bildungseinrichtung


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About the Book

The market place has been changing for educational institutions within the last few years. Modified education-behavior, a variety of seminar subjects and an oversupply of competitors intensify the competition.These institutions have to adjust more and more their programes to the demand of the market. The basic benefit 'further education' is always the same, but 'How is it possible for an educational institution to distinguish itself from the other ones?' The challenge of this diploma thesis is to raise the recognition level of the educational institution Retzhof to a new standard. That means to the Retzhof to create the basis for positioning first of all.Objectives of this study were to point out various possibilities on the basis of the perceptions of the market research, the SWOT-analysis and the analysis of the most im-portant competitor, which enable a sucessful positioning within the region and across national boundaries. The catalogue of measures includes the creation of a mission statement (bottom-up) and the implementation (top-down) with the required communication methods.A basic requirement of a re-positioning of the Retzhof' is, at any rate, the clear intention to change.The recommendation to the acting management of the educational institution Retzhof is the definition of a vision-mission-statement and a consistent realization of all required measurements.


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Product Details
  • ISBN-13: 9783638320283
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3638320286
  • Publisher Date: 01 Jan 2004
  • Binding: Digital (delivered electronically)
  • No of Pages: 126


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