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Home > Business and Economics Books > Economics > Methoden Fur Eine Effiziente Sortimentsgestaltung Im Handel
Methoden Fur Eine Effiziente Sortimentsgestaltung Im Handel

Methoden Fur Eine Effiziente Sortimentsgestaltung Im Handel


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About the Book

Problemstellung In fast allen westlichen Landern der Welt unterliegt der Einzelhandel einem starken Strukturwandel: Die Anzahl der Geschafte sinkt bei leicht steigenden Umsatzen und wachsenden Gesamtverkaufsflachen erheblich. Die Bedeutung des nichtorganisierten Einzelhandels wird weiter abnehmen. So vereinten beispielsweise im deutschen Lebensmitteleinzelhandel (LEH) im Jahr 1988 die 10 grossten Unternehmen 61 % des Gesamtumsatzes auf sich. 1990 waren es bereits knapp 70 %. Als Folge des Konzentrationsprozesses bietet sich heute ein Oligopolsituation mit hoher Wettbewerbsintensitat und grossem Druck auf die Margen. Da der Spielraum fur die Senkung der Einstandspreise oft nahezu erschopft ist, mussen Rentabilitatsverbesserungen durch Kostensenkungen erreicht werden. Zudem muss der Handel versuchen, Sortiment und Angebot zu optimieren, um neue Kunden zu gewinnen und Kauffrequenz und -volumen der bestehenden Kunden zu erhohen. Des weiteren sieht sich der Einzelhandel einem stetigen Wachstum der Sortimente bzw. der Zahl der angebotenen Artikel konfrontiert: Fortlaufend werden dem Handel durch die Industrie neue Artikel angeboten. Da Verkaufsflachen in der Regel begrenzt sind, steht der Handel somit vor der Aufgabe, standig Auswahlentscheidungen fur seine Sortimente treffen zu mussen, diese fortwahrend zu uberprufen und anzupassen. Zielstellung und Vorgehensweise In der vorliegenden Arbeit sollen Methoden fur eine effiziente Sortimentsgestaltung vorgestellt werden. Zu diesem Zweck werden im 2. Abschnitt die relevanten Begriffe definiert und der Zusammenhang zwischen diesen erlautert. Im Anschluss erfolgt eine kurze Vorstellung von Datenquellen, welche Informationen fur die Entscheidungsfindung im Prozess der Sortimentsgestaltung liefern konnen. Im 4. Abschnitt werden ausgewahlte Kennzahlen, Analysen und Modelle vorgestellt, die zur Analyse von bestehenden Sortimenten genutzt werden konnen. Die gewonnen Informationen konnen der geforderten Optimierung der Sortimente im Rahmen der Sortimentsgestaltung dienen und helfen, den Erfolg von getroffenen Entscheidungen zu uberprufe


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Product Details
  • ISBN-13: 9783638285070
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3638285073
  • Publisher Date: 01 Jan 2004
  • Binding: Digital (delivered electronically)
  • No of Pages: 24


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