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Home > Business and Economics > Business and Management > Management and management techniques > Strategisches Controlling Am Beispiel Der Feindlichen Ubernahme Von Aventis Durch Sanofi-Synthelabo
Strategisches Controlling Am Beispiel Der Feindlichen Ubernahme Von Aventis Durch Sanofi-Synthelabo

Strategisches Controlling Am Beispiel Der Feindlichen Ubernahme Von Aventis Durch Sanofi-Synthelabo


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About the Book

Firmenubernahmen werden im Entwicklungsprozess von Unternehmungen allerGrossenordnungen zunehmend eine bedeutende Rolle spielen. Die Erfolgsquotevon Akquisitionen ist relativ klein. Das Scheitern von Akquisitionen hat vieleGrunde, allen voran die fehlende strategische Ausrichtung und dieungenugende Fuhrung des Akquisitionsprozesses.Durch Fusionen lassen sich im Allgemeinen positive Synergieeffekte fur diezusammengeschlossenen Unternehmen erreichen. Im Mittelpunkt stehenAkquisitionen bei denen das Zusammengehen zweier oder mehrererUnternehmungen neue Wertsteigerungspotentiale schafft. Diese Potentialekonnen aus eigener Kraft oft nur unter Schwierigkeiten realisiert werden, sodass sich einer jeden Unternehmung fruher oder spater die Frage 'make orbuy?' stellt.Im Zusammenhang mit der Akquisitionstatigkeit kommt derUnternehmensstrategie die zentrale Bedeutung zu. Die zentrale Frage lautethier, wie ein optimales Portfolio strategischer Geschaftseinheiten erreichtwerden kann. Aktuell wird vom franzosischen Pharmaunternehmen Sanofi-Synthelabo eine feindliche Ubernahme der Firma Aventis vorbereitet. DieSchweizer Firma Novartis beteiligt sich in der entstandenenUbernahmeschlacht als 'weisser Ritter' zur Rettung von Aventis vor derUbernahme. Ziel dieser Arbeit ist es, die Einzelheiten der feindlichenUbernahme zu erklaren und zu analysiere


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Product Details
  • ISBN-13: 9783638273817
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Language: German
  • ISBN-10: 3638273814
  • Publisher Date: 01 Jan 2004
  • Binding: Digital (delivered electronically)
  • No of Pages: 35


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