Buy ¿Cómo Generar Estado de Flujo (Flow) En Las Redes Sociales? El Caso de Facebook, Instagram, Youtube Y Twitter
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > E-commerce: business aspects > ¿Cómo Generar Estado de Flujo (Flow) En Las Redes Sociales? El Caso de Facebook, Instagram, Youtube Y Twitter
¿Cómo Generar Estado de Flujo (Flow) En Las Redes Sociales? El Caso de Facebook, Instagram, Youtube Y Twitter

¿Cómo Generar Estado de Flujo (Flow) En Las Redes Sociales? El Caso de Facebook, Instagram, Youtube Y Twitter


     0     
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

Durante los últimos años se han hecho múltiples investigaciones sobre estado de flujo (flow), todas ellas de muy diversa naturaleza, dada la versatilidad del concepto para ser aplicado a distintos contextos. Lo que se pretende con el presente trabajo es contribuir y ampliar la literatura sobre estado de flujo en la esfera online, más concretamente, en el ámbito de las redes sociales; buscando así que las marcas contemplen este constructo en sus estrategias de marketing digital. Para ello, en primer lugar, se establece un marco teórico en el que definimos y describimos los aspectos más importantes del estado de flujo. Posteriormente, ahondamos en las características de dicho fenómeno pero, esta vez, aplicado al entorno virtual, y lo relacionamos con términos propios de la disciplina comercial. Por último, y a modo de estudio empírico del que extraer conclusiones prácticas, se realiza un análisis estadístico para conocer la percepción de los individuos acerca de las experiencias óptimas que ofrecen las distintas redes sociales.

About the Author :
Ana Belén Mera Gallego es Máster en Dirección de Marketing por la Universidad de Extremadura (España) y Licenciada en Administración y Dirección de Empresas por la Universidad de Extremadura (España). Sus intereses de investigación incluyen los medios de comunicación social, la economía y el marketing. José Ángel López Sánchez es Profesor Contratado Doctor del Departamento de Dirección de Empresas y Sociología de la Universidad de Extremadura (España). Sus intereses de investigación incluyen el marketing empresarial, el aprendizaje organizativo, la innovación, la creación de valor, la estrategia de marketing y los canales de distribución. Luis R. Murillo Zamorano es Profesor Titular de Universidad del Departamento de Economía de la Universidad de Extremadura (España) y Director del grupo de investigación AEDIMARK en la Universidad de Extremadura (España). Sus intereses actuales de investigación incluyen la transformación digital, la gamificación, el análisis económico y el aprendizaje activo en la educación superior.


Best Sellers


Product Details
  • ISBN-13: 9783631836866
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Language: Spanish
  • ISBN-10: 3631836864
  • Publisher Date: 02 Oct 2020
  • Binding: Digital (delivered electronically)
  • No of Pages: 126


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
¿Cómo Generar Estado de Flujo (Flow) En Las Redes Sociales? El Caso de Facebook, Instagram, Youtube Y Twitter
Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften -
¿Cómo Generar Estado de Flujo (Flow) En Las Redes Sociales? El Caso de Facebook, Instagram, Youtube Y Twitter
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

¿Cómo Generar Estado de Flujo (Flow) En Las Redes Sociales? El Caso de Facebook, Instagram, Youtube Y Twitter

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!