Bleibt Das Auto Mobil? by Cornelia Zanger at Bookstore UAE
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Home > History and Archaeology > History > Bleibt Das Auto Mobil?: Mobilitaet Und Automobil Im Interdisziplinaeren Diskurs
Bleibt Das Auto Mobil?: Mobilitaet Und Automobil Im Interdisziplinaeren Diskurs

Bleibt Das Auto Mobil?: Mobilitaet Und Automobil Im Interdisziplinaeren Diskurs


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About the Book

Die modernen Industriegesellschaften verdanken ihre Prosperität und Lebensqualität in hohem Maße dem Automobil, das eine beispiellose Faszinations- und Erfolgsgeschichte hinter sich hat. Andererseits bringen die massenhafte Verbreitung und die Nutzung des Verkehrsträgers Nr. 1 auch zahlreiche Probleme und Herausforderungen mit sich, u.a. in wirtschaftlicher, technologischer, kultureller und ökologischer Hinsicht. Ausgehend von der Erkenntnis, dass einfache Antworten auf die zahlreichen offenen Fragen nicht tragfähig sind, loten in diesem Buch namhafte Autoren aus Wissenschaft, Politik und Wirtschaft fächerübergreifend Erklärungs- und Lösungspotenziale aus.

About the Author :
Die Herausgeber: Cornelia Zanger ist Inhaberin des Lehrstuhls für Marketing und Handelsbetriebslehre der TU Chemnitz. Ihre Arbeitsschwerpunkte sind: Innovative Kommunikationspolitik und Eventmarketing, Jugend- und Seniorenmarketing, Erlebnismarketing sowie Marketingstrategien für KMU. Stephan Habscheid ist Oberassistent und Privatdozent für Germanistische Sprachwissenschaft an der TU Chemnitz. Seine Arbeitsschwerpunkte sind: Kommunikation in Institutionen und Organisationen - speziell Unternehmenskommunikation -, Textlinguistik und Gesprächsanalyse, Stilistik und Medienkommunikation. Hansjörg Gaus ist Wissenschaftlicher Assistent und Habilitand am Lehrstuhl für Marketing und Handelsbetriebslehre der TU Chemnitz. Seine Arbeitsschwerpunkte sind: Kognitive Strukturen der Konsumenten und Werteforschung, Automobilkauf und Mobilitätsverhalten, Marketingkommunikation sowie nachhaltiger Konsum.


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Product Details
  • ISBN-13: 9783631523629
  • Publisher: Peter Lang AG
  • Publisher Imprint: Peter Lang AG
  • Language: German
  • Returnable: N
  • ISBN-10: 3631523629
  • Publisher Date: 02 Nov 2004
  • Binding: Paperback
  • No of Pages: 284
  • Sub Title: Mobilitaet Und Automobil Im Interdisziplinaeren Diskurs


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Bleibt Das Auto Mobil?: Mobilitaet Und Automobil Im Interdisziplinaeren Diskurs
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