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Kreatives Problemloesen in Der Werbebranche: Empirische Studie(670 Europaeische Hochschulschriften / European University Studie)

Kreatives Problemloesen in Der Werbebranche: Empirische Studie(670 Europaeische Hochschulschriften / European University Studie)


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About the Book

Dem kreativen Problemlösen in der Werbebranche liegen fünf spezielle Merkmale zugrunde, die im empirischen Teil dargestellt werden und sich auch theoretisch in der kognitiven Problemlösepsychologie begründen lassen. Dazu werden Aspekte und Besonderheiten aus Theorie und Praxis herausgearbeitet und übersichtlich beschrieben. Die Ergebnisse der Studie werden auf der Grundlage verbaler Daten diskutiert, die direkt aus kreativen Problemlöseprozessen stammen. Das Gesamtergebnis deutet darauf hin, daß die Berücksichtigung der speziellen Merkmale eine effektivere Ideengenerierung bewirken kann. Das Buch richtet sich an Wissenschaftler, die an Prozessen kreativen Problemlösens im Alltag interessiert sind und darüber hinaus an Praktiker, die an der Anwendung von Kreativitätsforschung und kognitiver Problemlösepsychologie interessiert sind.

About the Author :
Die Autorin: Stephanie Benedikt-Jansen wurde 1967 geboren. 1987 Cambridge Certificate in Coventry/GB. 1988 bis 1993 Studium der Kunstgeschichte, Psychologie und Philosophie in Passau, Florenz, Paris und Köln. 1991 bis 1992 Volontariat in Köln. 1993 Magister Artium in Köln. Seither Tätigkeit als Drehbuchautorin, Journalistin und Konzeptionstexterin. 1996 bis 1997 Mitarbeit am Pädagogischen Seminar Abteilung Pädagogische Psychologie in Köln. 1999 Promotion.


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Product Details
  • ISBN-13: 9783631366493
  • Publisher: Peter Lang AG
  • Publisher Imprint: Peter Lang AG
  • Language: German
  • Returnable: N
  • Sub Title: Empirische Studie
  • ISBN-10: 3631366493
  • Publisher Date: 19 Oct 2001
  • Binding: Paperback
  • No of Pages: 236
  • Series Title: 670 Europaeische Hochschulschriften / European University Studie


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