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Home > Society and Social Sciences > Sociology and anthropology > Sociology > Kultursponsoring: Leitfaden für kreative Allianzen(Kunst- und Kulturmanagement)
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Kultursponsoring: Leitfaden für kreative Allianzen(Kunst- und Kulturmanagement)

Kultursponsoring: Leitfaden für kreative Allianzen(Kunst- und Kulturmanagement)


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About the Book

Das Buch behandelt die vertrauensvolle Zusammenarbeit zwischen Kulturbetrieben und Sponsoren als Aufgabe des Kulturmanagements. Im Fokus steht, welche strategische Vorarbeit für die Sponsorengewinnung zu leisten ist und wie die „kreativen Allianzen“ ausgestaltet werden können. Der Sponsoringprozess wird in einzelnen Schritten von der Strategie- und Zielplanung, über die Definition der Unterstützungs- und Gegenleistungen bis hin zu tragfähigen Vereinbarungen und der Pflege der Sponsoringbeziehung anhand von Praxisbeispielen, Schaubildern und Checklisten erläutert. Die dargestellten Methoden und Instrumente haben die Autoren in der Praxis jahrelang erfolgreich angewendet.

Table of Contents:
Strategisches und operatives Sponsoringmanagement.-Sponsoringorganisation.- Steuerrechtliche Aspekte.

About the Author :
Prof. Dr. Julia Frohne ist Professorin für Wirtschaftspsychologie und Management an der International School of Management in Dortmund. Brigitte Norwidat-Altmann ist Leiterin Verwaltungsmarketing im Presse- und Kommunikationsamt der Stadt Essen. Prof. Dr. Oliver Scheytt ist Gründer der KULTUREXPERTEN GmbH und Professor am Institut für Kultur- und Medienmanagement Hamburg. Die Autoren waren bei der Kulturhauptstadt Europas RUHR.2010 gemeinsam für die Akquisition von Sponsoringleistungen mit einem Gesamtvolumen von rd. 20 Mio € verantwortlich.

Review :
“... Die Autoren geben einen Überblick über die Sponsoring Welt und nutzen dabei Erkenntnisse und Beispiele aus der Wissenschaft und Praxis. ... Die zahlreichen Praxisbeispiele, Schaubilder und Checklisten ermöglichen dem Leser, eine gute Analyse und Zielsetzung für das Sponsoring .“ (in: Public Marketing, Heft 5, 1. Mai 2015)   “Übersichtlich gegliedert mit zahlreichen Unterpunkten bietet das Buch einen sehr umfassenden Einblick in die Welt des Kultursponsorings. ... Insgesamt eignet sich das Buch für Studenten, die in das Thema einsteigen,  ebenso wie für Praktiker ...“ (Jennifer E. Muhr, in: Die Stiftung, Heft 1, Januar 2015)  


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Product Details
  • ISBN-13: 9783531186665
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Height: 210 mm
  • No of Pages: 158
  • Returnable: Y
  • Sub Title: Leitfaden für kreative Allianzen
  • ISBN-10: 3531186663
  • Publisher Date: 07 Nov 2014
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Series Title: Kunst- und Kulturmanagement
  • Width: 148 mm


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