Unternehmensführung und Öffentlichkeitsarbeit
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Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations(Organisationskommunikation)

Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations(Organisationskommunikation)


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About the Book

Table of Contents:
Praktische und theoretische Vororientierung.- Sozialtheoretische Grundlagen.- Kommunikationstheoretische Grundlagen.- Betriebswirtschaftliche Grundlagen.- Grundlegung einer Theorie der Unternehmenskommunikation.- Perspektiven eines kommunikationswissenschaftlich und betriebswirtschaftlich aufgeklärten PR-Managements.- Resümee.- Unternehmenskommunikation revisited (Ergänzung zur zweiten Auflage).

About the Author :
Dr. Ansgar Zerfaß ist Professor für Kommunikationsmanagement an der Universität Leipzig., Executive Director der European Public Relations Education and Research Association, Brüssel und Herausgeber des International Journal of Strategic Communication, USA. Promotion in Betriebswirtschaftslehre, Habilitation für Kommunikationswissenschaft und zehn Jahre Berufstätigkeit in Leitungsfunktionen der Unternehmens- und Politikberatung sowie bei der Umsetzung von Kommunikationskampagnen für eine Landesregierung. Zahlreiche Auszeichnungen aus Wissenschaft und Praxis, u.a. mit dem Deutschen PR-Preis, dem Deutschen Multimedia-Award und als PR-Kopf des Jahres in Deutschland.

Review :
" Die Umfrage zum Top-PR-Buch ist entschieden. Wir bedanken uns für die rege Teilnahme der PR-Verantwortlichen in Deutschland. Das beste Buch für die deutschen PR-Verantwortlichen ist "Unternehmensführung und Öffentlichkeitsarbeit" von Ansgar Zerfaß. Für den Klassiker entschieden sich 24 Prozent aller Teilnehmer....", PR PROFESSIONELL, Hamburg, 31.3.2010 "Das [...] Buch spannt wie kein anderes im deutschsprachigen Raum den (von den Praktikern oft zu Unrecht geschmähten) theoretischen Rahmen des Selbstverständnisses professioneller PR auf." Literatur Public Relations - Sächsische Akademie der Werbung, 2006/07 "Mit der zweiten, ergänzten Auflage ist ein Standardwerk endlich wieder verfügbar." www.pr-guide.de, 19.12.2005 "Theoretisch substanziell, aber mit Bezug auf aktuelle Debatten." pressesprecher, 07/2004


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Product Details
  • ISBN-13: 9783531168777
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Springer vs
  • Edition: Revised edition
  • Language: German
  • Returnable: N
  • Series Title: Organisationskommunikation
  • Width: 170 mm
  • ISBN-10: 3531168770
  • Publisher Date: 26 Mar 2010
  • Binding: Paperback
  • Height: 240 mm
  • No of Pages: 472
  • Returnable: N
  • Sub Title: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations


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Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations(Organisationskommunikation)
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Unternehmensführung und Öffentlichkeitsarbeit: Grundlegung einer Theorie der Unternehmenskommunikation und Public Relations(Organisationskommunikation)
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