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Home > Society and Social Sciences > Sociology and anthropology > Sociology > Fernsehen Digital: Eine Einfuhrung
Fernsehen Digital: Eine Einfuhrung

Fernsehen Digital: Eine Einfuhrung


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About the Book

Eine zusammenfassende Gesamtdarstellung des Fernsehens in der digitalen Welt steht bisher noch aus. Neueinsteiger wie Studenten und das interessierte Publikum, aber auch Programm- und Marketingprofis verfugen uber keine Quelle, welche die technischen Begriffe und geschaftlichen Verfahrensweisen transparent macht. Genau das soll hier geleistet werden: Die Technologie wird nicht im Detail ihrer Spezifikationen, sondern im Hinblick auf ihr Funktionsprinzip und die sich daraus ergebenden Einsatzmoglichkeiten und Einschrankungen fur das Medienmanagement erlautert. Der zweite Schwerpunkt liegt auf den Geschaftsmodellen im Multimedia-Kosmos. Zugleich entwickelt das Buch Zukunftsperspektiven fur Technik und Markt."

About the Author :
Eric Karstens ist freier Medienberater und Projektmanager und hat Lehrauftrage an verschiedenen Universitaten."

Review :
"Eric Karstens ist ein ausgewiesener Experte der TV-Landschaft. [...] In gewohnt grundlicher Manier schlagt er - mit einer Reihe von Zwischenstationen - den weiten Bogen von den technischen Grundlagen des digitalen Fernsehens bis hin zu potentiellen Wertschopfungsketten und Geschaftsmodellen. Das Buch vermittelt dabei viele technische und historische Grundlagen, die das Verstandnis der aktuellen Diskussion uber die Zukunft des Fernsehens in der digitalen Welt erheblich erleichtern. 'Fernsehen digital' ist deshalb ein Grundlagenwerk und ein Muss fur all jene, die sich akademisch oder beruflich intensiver mit dieser Zukunft auseinandersetzen." www.sp-medienticker.de, 03.09.2009 "Schwerpunkt des ansprechend gestalteten, kompakten und leserfreundlichen Handbuches ist die praktische Bedeutung [...] fur das Medienmanagement." Digital Insider, 29-2007 "[...] Karstens liefert seine Informationen [...] in gut verdaulicher Knappheit, so dass man nach konzentrierter Lekture nicht nur weiss, was sich hinter Kurzeln wie DVB oder DSL verbirgt, sondern auch die Geschichte des deutschen Kabelfernsehens kennt und daruber informiert ist, wie technische Innovationen (etwa der Festplattenrekorder) das Zuschauerverhalten beeinflussen." TV Diskurs, 1-2007 "Diese Einfuhrung bietet einen umfassenden Uberblick uber Verbreitungswege, Empfangsgerate und Geschaftsmodelle in der digitalen Fernsehwelt." Medienspiegel - Mediendienst des Instituts der Deutschen Wirtschaft Koln, 08.02.2007 "Alles in allem ist gelungen, was im Klappentext des Buches versprochen wird: Eric Karstens macht technische Begriffe und Businessmodelle des digitalen Fernsehens transparent, skizziert Perspektiven fur Technik und Markt, ersetzt aber die in der Branche sonst ubliche Euphorie durch wohltuende Nuchternheit." HORZU / TV DIGITAL - Digitale Medien, 13.12.2006 "Wer wissen will, was sich hinter den Kurzeln DVB oder DSL verbirgt oder einfach mehr uber die Technik des digitalen Fernsehens erfahren mochte, d"


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Product Details
  • ISBN-13: 9783531148649
  • Publisher: Vs Verlag Fur Sozialwissenschaften
  • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften
  • Language: German
  • Returnable: N
  • Weight: 312 gr
  • ISBN-10: 3531148648
  • Publisher Date: 13 Jun 2006
  • Binding: Paperback
  • No of Pages: 233
  • Sub Title: Eine Einfuhrung


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