Shopify für Dummies
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Shopify für Dummies: (Für Dummies)

Shopify für Dummies: (Für Dummies)


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About the Book

In kürzester Zeit erfolgreich auf Shopify Mit Shopify bauen Sie Ihren eigenen Online-Shop, der perfekt zu Ihren Bedürfnissen passt. Adrian Piegsa gibt Ihnen einen Überblick über die Shop-Plattform, zeigt Ihnen, wie Sie sich zurechtfinden und worauf Sie achten müssen. Sie lernen Schritt für Schritt, wie Sie Ihren Webshop mit Kategorien und Produkten anlegen, Bestellungen abwickeln und Ihren Erfolg optimieren. Darüber hinaus erfahren Sie alles über Vertriebs- und Werbemöglichkeiten von Shopify und erhalten Tipps und Tricks im Umgang mit der Software ? speziell für den deutschsprachigen Raum. Sie erfahren Wie Sie sich auf Shopify zurechtfinden Was eine gute Shop-Struktur ausmacht Wie Sie Shopify-Apps sinnvoll nutzen Wie Sie Ihre Statistiken einsehen und auswerten

Table of Contents:
Über den Autor 7 Einleitung 21 Teil I: Einführung in Shopify 25 Kapitel 1: Was Shopify als Shop-System so besonders macht 27 Kapitel 2: Preise und Pläne von Shopify verstehen 37 Kapitel 3: Zurechtfinden in Shopify und Ihre ersten Schritte 45 Teil II: Storefront auf Shopify – Design auswählen und einstellen 49 Kapitel 4: Shopify-Themes: Alles, was Sie wissen müssen 51 Kapitel 5: Die Shop- Struktur definieren und anlegen 71 Kapitel 6: Menüstruktur anlegen 87 Kapitel 7: Shopify-Theme-Editor 97 Teil III: Der Shopify-Admin-Bereich – Einstellen des Online-Shops 119 Kapitel 8: Produkte und Kategorien anlegen 121 Kapitel 9: Rabattcodes und Geschenkgutscheine 141 Kapitel 10: Grundeinstellungen in Shopify vornehmen 151 Kapitel 11: Shopify-Apps: Alles, was Sie wissen müssen 169 Teil IV: Den Shopify-Shop im Alltag betreiben 195 Kapitel 12: Bestellungen in Ihrem Online-Shop abwickeln 197 Kapitel 13: Kundendaten verwalten 217 Kapitel 14: Der Bereich der Statistiken: Daten im eigenen Online-Shop verstehen 227 Kapitel 15: Marketingkanäle und weitere Vertriebskanäle auf Shopify einrichten 245 Teil V: Erweiterte Themenbereiche in Shopify 261 Kapitel 16: Online Store 2.0, Metafelder und Metaobjekte 263 Kapitel 17: Rechtliche Einstellungen und Hinweise bei der Nutzung von Shopify in Deutschland 277 Kapitel 18: Alles, was Sie rund um Shopify Plus wissen sollten 301 Teil VI: Der Top-Ten-Teil 311 Kapitel 19: Die zehn häufigsten Fehler auf Shopify 313 Kapitel 20: Zehn wichtige Quellen für Wissen rund um die deutschsprachige Shopify-Community 317 Abbildungsverzeichnis 321 Stichwortverzeichnis 327

About the Author :
Adrian Piegsa gilt als einer der führenden Shopify-Experten im deutschsprachigen Raum. Er ist Gründer und Geschäftsführer der Shopify-Plus-Agentur tante-e und betreibt den führenden deutschsprachigen Podcast rund um Shopify. Darüber hinaus gibt er Kurse für den Einstieg in Shopify. Adrian Piegsa gilt als einer der führenden Shopify-Experten im deutschsprachigen Raum. Er ist Gründer und Geschäftsführer der Shopify-Plus-Agentur tante-e und betreibt den führenden deutschsprachigen Podcast rund um Shopify. Darüber hinaus gibt er Kurse für den Einstieg in Shopify.


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Product Details
  • ISBN-13: 9783527721047
  • Publisher: Wiley-VCH Verlag GmbH
  • Publisher Imprint: Blackwell Verlag GmbH
  • Height: 240 mm
  • No of Pages: 336
  • Spine Width: 21 mm
  • Width: 176 mm
  • ISBN-10: 3527721045
  • Publisher Date: 10 Apr 2024
  • Binding: Paperback
  • Language: German
  • Series Title: Für Dummies
  • Weight: 595 gr


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