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Home > Computing and Information Technology > Digital Lifestyle and online world: consumer and user guides > Wirkungsvoll fürs Web texten für Dummies: (Für Dummies)
Wirkungsvoll fürs Web texten für Dummies: (Für Dummies)

Wirkungsvoll fürs Web texten für Dummies: (Für Dummies)


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About the Book

Sie haben eine Website und möchten in Texten Informationen über Produkte oder Dienstleistungen liefern? Sie verkaufen übers Internet und brauchen knackige Produktbeschreibungen? Oder ist Ihr tägliches Brot das Schreiben von Online-Pressemitteilungen, E-Mail-Newslettern oder Social-Media-Beiträgen? Dieses Buch unterstützt Sie dabei, bessere Texte für Ihre Online-Auftritte zu produzieren, damit diese für Ihre Besucher und Follower relevanter werden. Lernen Sie Texten: Es ist gar nicht so schwer.

Table of Contents:
Einleitung  23 Teil I: Grundlagen der Kommunikation mit Text  29 Kapitel 1: Die Bedeutung von Kommunikation  31 Kapitel 2: Wieso überhaupt noch schreiben? 35 Kapitel 3: Weshalb lesen Menschen Texte?  41 Kapitel 4: Weshalb brauchen Unternehmen Texte?  49 Kapitel 5: Textsorten  63 Kapitel 6: Aus der Textflut herausstechen  69 Teil II: Planung und Aufbau von Texten  75 Kapitel 7: Wie Texte online gelesen werden 77 Kapitel 8: Textlayouts konzipieren 85 Kapitel 9: Vor dem Schreiben  101 Kapitel 10: Die Textlänge 107 Kapitel 11: Die Grundlage guter Texte fürs Web  113 Kapitel 12: In sechs Schritten zur Struktur  121 Teil III: Das Schreiben von Texten  127 Kapitel 13: Wer ist Ihr Publikum?  129 Kapitel 14: Die generelle Textqualität  135 Kapitel 15: Von der Überschrif t zur Einleitung 145 Kapitel 16: Die Einleitung 151 Kapitel 17: Der Hauptteil  157 Kapitel 18: Der Hauptteil von Webtexten in der Praxis  175 Kapitel 19: Überzeugende Hauptteile mit Textformeln  189 Kapitel 20: Der Schluss  205 Kapitel 21: Formulierungshilfen  209 Teil IV: Storytelling  213 Kapitel 22: Wofür Storytelling  215 Kapitel 23: Kriterien einer Story  223 Kapitel 24: Die Wirkweise von Storytelling  243 Teil V: Der Top- Ten- Teil  251 Kapitel 25: Zehn Dinge gegen die Schreibblockade  253 Kapitel 26: Die zehn besten Tools zum Texten  271 Kapitel 27: Zehn Schritte zur Qualitätskontrolle  287 Abbildungsverzeichnis 297 Stichwortverzeichnis  301

About the Author :
Gero Pflüger ist selbstständiger Kommunikationsberater in Springe bei Hannover und bietet über seine Agentur Content-Marketing- und Social-Media-Leistungen an. Seine Kunden sind Unternehmen jeder Größe aus dem deutschsprachigen Raum, darunter auch international tätige Konzerne.


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Product Details
  • ISBN-13: 9783527719280
  • Publisher: Wiley-VCH Verlag GmbH
  • Publisher Imprint: Blackwell Verlag GmbH
  • Height: 240 mm
  • No of Pages: 320
  • Spine Width: 17 mm
  • Width: 176 mm
  • ISBN-10: 3527719288
  • Publisher Date: 18 Jan 2023
  • Binding: Paperback
  • Language: German
  • Series Title: Für Dummies
  • Weight: 539 gr


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