Growth Hacking für Dummies
Book 1
Book 2
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Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
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Growth Hacking für Dummies: (Für Dummies)

Growth Hacking für Dummies: (Für Dummies)


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About the Book

Wer will das nicht: Marketing betreiben und dafür weniger Geld ausgeben? Growth Hacking wurde genau dafür entwickelt, es sollte Startups helfen, ohne viel Geld zu wachsen. Dieses Buch gibt Ihnen einen Einblick in die Grundlagen des Growth-Hacking-Prozesses. Der Autor erläutert außerdem, wie Sie Kommunikationslinien mit Ihren Kunden eröffnen, wie Sie Testmodelle etablieren und wie Sie sich die nötigen Werkzeuge aneignen, um erfolgreich kostengünstiges Marketing zu betreiben. Zudem geht er noch darauf ein, wie Sie sich das richtige Team zusammenstellen und eine passende Firmenkultur einführen. So ist dieses Buch der verständliche und übersichtliche Start zu Ihrem schnellen Erfolg.

Table of Contents:
Über den Autor 21 Einleitung 23 Teil I: Erste Schritte beim Growth Hacking 29 Kapitel 1: Was ist Growth Hacking? 31 Kapitel 2: Growth-Hacking-Skills entwickeln 47 Kapitel 3: Aufbau von Growth-Teams 63 Teil II: Erkennen, woraus sich Wachstumschancen ergeben 81 Kapitel 4: Customer-Journey-Frameworks anwenden 83 Kapitel 5: In die Customer Journey eintauchen 105 Teil III: Den Growth-Hacking-Prozess anwenden 125 Kapitel 6: Die Grundlagen für Wachstum legen 127 Kapitel 7: Potenzielle Wachstumschancen identifizieren 139 Kapitel 8: Priorisieren Sie Ihre Ideen, bevor Sie sie testen 153 Kapitel 9: Ideen testen und daraus lernen 165 Kapitel 10: Den Growth-Prozess managen 187 Kapitel 11: Die richtigen Grundlagen für unternehmensweites Wachstum schaffen 203 Teil IV: Der Top-Ten-Teil 215 Kapitel 12: Zehn entscheidende Vorteile der Growth-Hacking-Methodik 217 Kapitel 13: Zehn Dinge, auf die Sie achten sollten 223 Kapitel 14: Zehn (plus elf) Ressourcen für Ihre Weiterbildung 231 Glossar 237 Stichwortverzeichnis 241

About the Author :
Anuj Adhiya ist Growth Hacker, war Director of Engagement and Analytics bei GrowthHacker, einer Organisation, die vom Growth-Hacker-Erfinder Sean Ellis gegründet wurde.


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Product Details
  • ISBN-13: 9783527717927
  • Publisher: Wiley-VCH Verlag GmbH
  • Publisher Imprint: Blackwell Verlag GmbH
  • Height: 240 mm
  • No of Pages: 256
  • Spine Width: 16 mm
  • Width: 176 mm
  • ISBN-10: 3527717927
  • Publisher Date: 02 Jun 2021
  • Binding: Paperback
  • Language: German
  • Series Title: Für Dummies
  • Weight: 454 gr


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