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Home > Business and Economics > Business and Management > Design Management: Was Produkte Wirklich Erfolgreich Macht(Faz - Gabler Edition)
Design Management: Was Produkte Wirklich Erfolgreich Macht(Faz - Gabler Edition)

Design Management: Was Produkte Wirklich Erfolgreich Macht(Faz - Gabler Edition)


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About the Book

Das bessere Produkt ist eine rare Spezies geworden, tatsachlich ist es aber das einzige Produkt, das sich heute noch verkaufen lasst. Was das bessere Produkt ist, wie es entwickelt wird und welche Instrumente dabei zum Einsatz kommen, davon ist in diesem Buch die Rede. Der Schlussel zum Erfolg, so die Herausgeber, ist konsequentes Design - verstanden als Visualisierung aller, nicht nur der asthetischen Qualitaten eines Produktes. "Design Management" heisst der adaquate methodische Ansatz, dessen Ziel es ist, Know-how uber uber erfolgreiche Produktentwicklung fest im Unternehemn zu verankern.Neben den fundierten Erlauterungen aus der Sicht externer Unternehemnsberater findet der Leser in diesem Band auch reichlich illustrierte Erfahrungsberichte von Firmen, die nicht unbedingt als "design-verliebt" und deren Projekte deshalb fur nahezu jedes Unternehmen Modellcharakter haben konnen."

About the Author :
Alex Buck und Matthias Vogt sind die Grundungspartner von d...c Unternehmensberatung, Frankfurt/Main, dem bedeutensten deutschen Design Management-Unternehmen. Als Berater und Publizisten haben sie branchenubergreifend die Bedingungen designorientierter Produktentwicklung mitdefiniert und erfolgreich in die Praxis umgesetzt."

Review :
..".Betriebswirtschaftler, Produktdesigner, Marketingspezialisten und kunstlerische Berater erlautern aus der Praxis, wie das Design in bestehende Unternehmensablaufe zu integrieren ist. Die Gestaltung des Buchs der beiden Unternehmensberater und Verleger in Sachen Form und Design, Alex Buck und Matthias Vogt, durfte eine zusatzliche Argumentation zum Thema sein..." werben & verkaufen "Es werden Ansatze und Instrumente vorgestellt, die in der Lage sind Produkterfolge zu sichern und Unternehmenserfolg zu sicher." Sudwestfalische Wirtschaft"


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Product Details
  • ISBN-13: 9783409193115
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Language: German
  • Returnable: N
  • Sub Title: Was Produkte Wirklich Erfolgreich Macht
  • ISBN-10: 3409193111
  • Publisher Date: 27 Nov 1996
  • Binding: Hardback
  • No of Pages: 280
  • Series Title: Faz - Gabler Edition
  • Weight: 620 gr


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