Schlagfertig im Verkauf
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Schlagfertig im Verkauf: So gewinnen Sie Sicherheit in Ihren Verhandlungen

Schlagfertig im Verkauf: So gewinnen Sie Sicherheit in Ihren Verhandlungen


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About the Book

"Schlagfertig im Verkauf" zeigt Schritt fur Schritt, wie man schwierige Verkaufssituationen rhetorisch und mental meistert. Der Leser erfahrt, wie er Einwanden spielerisch und mit Witz begegnet, die eigene Reaktionsgeschwindigkeit steigert, Korpersprache gekonnt einsetzt. Daruber hinaus werden die wichtigsten rhetorischen Techniken der Schlagfertigkeit vorgestellt, an Beispielen erlautert und mit Ubungen vertieft.

Table of Contents:
1. Schlagfertigkeit.- Ein Schlag — und fertig?.- Überraschende Einwände.- Das Schema der Schlagfertigkeit.- Sprachlosigkeit und ihre Formen.- Das Gehirn ist schuld.- Gerüstet für alle Lebenslagen.- Zusammenfassung.- 2. Die neue Gesprächsführung.- Der Wandel in den Verkaufsgesprächen.- Die neuen Verkaufsgesprächsphasen.- Tipps zum praktischen Einsatz.- Zusammenfassung.- 3. Kernkompetenz.- Jeder agiert anders.- Es gibt nur Stärken.- Kernkompetenz und Schlagfertigkeit.- Welcher Typ sind Sie?.- Zusammenfassung.- 4. Techniken der Schlagfertigkeit.- Mentale Voraussetzungen.- Schneller denken lernen.- Gekonnt antworten.- Schlagfertigkeitstechniken.- Techniken der spontanen Schlagfertigkeit.- Schlagfertigkeit und Körpersprache.- 5. Schlagfertigkeit und Rhetorik.- Grundsätze der Verkaufsrhetorik.- Sprechtempo und Lautstärke.- Stimmbetonung, Sprechrhythmus und Melodie.- Pausentechnik.- Rhetorik und Gesprächsphasen.- Die Macht der Worte.- Der Einsatz aller Sinne.- Rhetorische Vermeidungstechniken.- 6. Schlagfertigkeit, Fitness und Ernährung.- Blut als Lebenssaft.- Der Energiekreislauf.- Sprit für Körper und Geist.- Zusammenfassung.- Literaturhinweise.- Die Autoren.

About the Author :
Peter von Quernheim war nach dem Studium lange Jahre in führenden Positionen im Verkauf tätig. Seit 1989 ist er selbstständiger Berater und Trainer mit den Schwerpunkten Verkauf und Vertrieb. Er ist Partner der Apricot Unternehmensberatung. Ulla Monika Panz ist Inhaberin der CasaCCO, einem Seminarinstitut für Verkaufs- und Persönlichkeits- und Teamtraining, sowie mehrfache Buchautorin.

Review :
"Die wichtigste Botschaft: Schlagfertigkeit ist erlernbar und man hat es selbst in der Hand!" WingBusiness, 01/2006


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Product Details
  • ISBN-13: 9783409142922
  • Publisher: Gabler
  • Publisher Imprint: Gabler
  • Height: 210 mm
  • No of Pages: 171
  • Sub Title: So gewinnen Sie Sicherheit in Ihren Verhandlungen
  • ISBN-10: 3409142924
  • Publisher Date: 26 Aug 2005
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Width: 140 mm


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