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Home > Business and Economics Books > Business and Management > Management and management techniques > Der Sales Code: Das Praxis-Handbuch. Blaupause für Preisdurchsetzung und Abschluss-Sicherheit im technischen Mittelstand.
Der Sales Code: Das Praxis-Handbuch. Blaupause für Preisdurchsetzung und Abschluss-Sicherheit im technischen Mittelstand.

Der Sales Code: Das Praxis-Handbuch. Blaupause für Preisdurchsetzung und Abschluss-Sicherheit im technischen Mittelstand.


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About the Book

Sind Sie es leid, exzellente Arbeit zu liefern, aber wie ein Bittsteller behandelt zu werden? Viele Unternehmen im Handwerk und technischen Mittelstand stecken in einem gefährlichen Paradoxon: Fachlich spielen sie in der Champions League, vertrieblich aber in der Kreisklasse. Sie warten auf Empfehlungen ("Hoffnungs-Marketing"), schreiben stundenlang Angebote für Kunden, die sich nie wieder melden, und lassen sich am Ende im Preis drücken. Die bittere Wahrheit lautet: In einer vergleichbaren Welt setzt sich Qualität nicht mehr von alleine durch. Sie muss verkauft werden. Schluss mit dem Prinzip Hoffnung. Marleen und Andreas Schmitz liefern mit dem "SALES Code" keine graue Theorie, sondern eine praxiserprobte Blaupause, um den Zufall aus Ihrem Vertrieb zu operieren. Lernen Sie, wie Sie ein System bauen, das Ihnen Planbarkeit, hohe Margen und unternehmerische Freiheit zurückgibt. In diesem Buch erfahren Sie: Vom Bittsteller zum Bestimmer: Wie Sie den Identitätswandel vom "ausführenden Handwerker" zum "strategischen Problemlöser" vollziehen. System schlägt Zufall: Warum Kaltakquise tot ist und wie Sie mit dem "Doppelpass-Prinzip" Marketing und Vertrieb zu einer Umsatzmaschine verbinden. Die Psychologie des Abschlusses: Wie Sie das "Buying Center" beim Kunden entschlüsseln, Einwände mittels Judo-Strategie nutzen und Preise ohne Rabatte durchsetzen. Der digitale Turbo: Wie Sie LinkedIn, Social Selling und Künstliche Intelligenz (KI) nutzen, um der Konkurrenz Jahre voraus zu sein. Skalierung ohne Selbstaufgabe: Wie Sie Prozesse schaffen, die auch funktionieren, wenn Sie im Urlaub sind. Dieses Buch ist für Inhaber, Geschäftsführer und Vertriebsleiter, die aufhören wollen zu hoffen und anfangen wollen zu steuern. Machen Sie Ihren Vertrieb zur Festung. Holen Sie sich den SALES Code.


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Product Details
  • ISBN-13: 9783384785466
  • Publisher: Tredition Gmbh
  • Publisher Imprint: Tredition Gmbh
  • Height: 210 mm
  • No of Pages: 272
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 376 gr
  • ISBN-10: 3384785460
  • Publisher Date: 31 Mar 2026
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Returnable: N
  • Sub Title: Das Praxis-Handbuch. Blaupause für Preisdurchsetzung und Abschluss-Sicherheit im technischen Mittelstand.
  • Width: 148 mm


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Der Sales Code: Das Praxis-Handbuch. Blaupause für Preisdurchsetzung und Abschluss-Sicherheit im technischen Mittelstand.
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Der Sales Code: Das Praxis-Handbuch. Blaupause für Preisdurchsetzung und Abschluss-Sicherheit im technischen Mittelstand.
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