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Home > Business and Economics > Business and Management > Erfolgsstrategien für Zulieferer: Von der Abhängigkeit zur Partnerschaft Automobil- und Kommunikationsindustrie
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Erfolgsstrategien für Zulieferer: Von der Abhängigkeit zur Partnerschaft Automobil- und Kommunikationsindustrie

Erfolgsstrategien für Zulieferer: Von der Abhängigkeit zur Partnerschaft Automobil- und Kommunikationsindustrie


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Table of Contents:
Erstes Kapitel Zulieferer — abhängige Partner der Endprodukthersteller.- 1. Begriff und Merkmale der industriellen Zulieferung.- 2. Notwendigkeit einer strategischen Neu-Positionierung von Zulieferern.- 3. Besondere Kennzeichen der Kfz-Zulieferindustrie.- 4. Aufbau und empirische Grundlagen der Untersuchung.- Zweites Kapitel Strategisches Umfeld von Kfz-Zulieferern.- 1. Entwicklungstendenzen in der Weltautomobilindustrie.- 2. Bestimmungsgroßen der Marktattraktivität.- 3. Strategische Marktsegmente im Kfz-Zuliefergeschäft.- Drittes Kapitel Ansätze zur Entwicklung von Erfolgsstrategien von Kfz-Zulieferern.- 1. Leitgedanke: Sehaffung von Kundennutzen und Gewinn von Wettbewerbsvorteilen.- 2. Management der Produktkosten und Entwicklung von Problemlösungen - Kernelemente der Strategieentwicklung.- 3. Prozeß der Strategieentwicklung.- Viertes Kapitel Vom technischen Vertrieb zum kundenorientierten Marketing.- 1. Aufgaben und Ziele des Marketings von Zulieferern.- 2. Marketing im Erstausrüstungsgeschäft.- 3. Marketing im Ersatzteilgeschäft.- 4. Doppelmarkt-Marketing.- 5. Wechselwirkungen zwischen Marketing und Produktentwicklung.- Fünftes Kapitel Von der technischen Weiterentwicklung zum marktorientierten Forschungs- und Entwicklungsmanagement.- 1. Aufgaben und Ziele der Forschung und Entwicklung von Zulieferern.- 2. Ausgestaltung der Forschungs- und Entwicklungsstrategie.- Sechstes Kapitel Von der Produktion als Vollzugsaufgabe zum strategiegerechten Produktionsmanagement.- 1. Leitsätze und Ziele des Produktionsmanagements von Zulieferern.- 2. Ausgewogener Einsatz konventioneller Produktionstechnologie und moderner CA-Technologien.- Siebtes Kapitel Von der klassischen Materialwirtschaft zum Materialmanagement.- 1. Aufgaben und Ziele des Materialmanagements vonZulieferern.- 2. Entwicklung von Beschaffungs- und Logistikstrategien.- 3. Organisatorische Absicherung des Materialmanagements.- Achtes Kapitel Ausblick — Von der Abhängigkeit zur Partnerschaft.- Stichwortverzeichnis.


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Product Details
  • ISBN-13: 9783322825544
  • Publisher: Springer Fachmedien Wiesbaden
  • Publisher Imprint: Vieweg+Teubner Verlag
  • Height: 240 mm
  • No of Pages: 220
  • Sub Title: Von der Abhängigkeit zur Partnerschaft Automobil- und Kommunikationsindustrie
  • ISBN-10: 332282554X
  • Publisher Date: 09 Feb 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Width: 170 mm


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Erfolgsstrategien für Zulieferer: Von der Abhängigkeit zur Partnerschaft Automobil- und Kommunikationsindustrie
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Erfolgsstrategien für Zulieferer: Von der Abhängigkeit zur Partnerschaft Automobil- und Kommunikationsindustrie
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