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Home > Language, Linguistics & Creative Writing > Language: reference and general > Writing and editing guides > Bahnhofsbuchhandel: Von Der Versorgung Mit Reiseliteralien Zum Premiumhandel Fur Zeitungen Und Zeitschriften(61 Dortmunder Beitrage Zur Zeitungsforschung)
Bahnhofsbuchhandel: Von Der Versorgung Mit Reiseliteralien Zum Premiumhandel Fur Zeitungen Und Zeitschriften(61 Dortmunder Beitrage Zur Zeitungsforschung)

Bahnhofsbuchhandel: Von Der Versorgung Mit Reiseliteralien Zum Premiumhandel Fur Zeitungen Und Zeitschriften(61 Dortmunder Beitrage Zur Zeitungsforschung)


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About the Book

The station book trade in Germany must currently face new challenges: the possible abandoning of opening hours, the shift of press sales to non-press outlets and above all, the concentration of book and press sales in large media and trading companies. Against the backdrop of historical developments, Peter Brummund analyses the specialities of this section of the book and press marketing business. He is the author of a number of important studies on this topic and has worked in the press for years, in publishing houses, and lately in his own national marketing and import business. This handbook is the first unique study of the branch offering concise knowledge on the station book trade, a subject much neglected until now. It demonstrates ideas and strategies on how the branch can develop further and secure its future even under the difficult market conditions.

Review :
"Das Buch ist ebenso ein Leitfaden und Nachschlagewerk fur die Vertriebspraxis wie ein Dokument der Geschichte und bisherigen Entwicklung des Bahnhofsbuchhandels." (MedienWirtschaft, Hamburg, Nr. 3, 2006) "Ein lange vermisstes Nachschlagewerk uber einen wichtigen Vertriebskanal" (Der neue Vertrieb, Hamburg, Nr. 7-8, 2005) "[Brummund] bietet einen interessanten Einblick in die wirtschaftliche Seite einer Spezialform des Buchhandels und ihre wirtschaftlichen Rahmenbedingungen, ein Sonderfall der allgemeinen Okonomisierung des Buchhandels." (ABDOS-Mitteilungen, Munchen, Nr. 2, 2006)"


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Product Details
  • ISBN-13: 9783111862446
  • Publisher: De Gruyter
  • Publisher Imprint: Walter de Gruyter & Co
  • Language: German
  • Returnable: N
  • Sub Title: Von Der Versorgung Mit Reiseliteralien Zum Premiumhandel Fur Zeitungen Und Zeitschriften
  • ISBN-10: 3111862445
  • Publisher Date: 01 Jan 2005
  • Binding: SA
  • No of Pages: 95
  • Series Title: 61 Dortmunder Beitrage Zur Zeitungsforschung
  • Weight: 750 gr


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Bahnhofsbuchhandel: Von Der Versorgung Mit Reiseliteralien Zum Premiumhandel Fur Zeitungen Und Zeitschriften(61 Dortmunder Beitrage Zur Zeitungsforschung)
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