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Home > Language, Linguistics & Creative Writing > Linguistics > Sociolinguistics > Verschwörungstheorien Im Videoformat: Multimodale Kommunikationsmuster in Deutschsprachigen Youtube-Videos Zur Covid-19-Pandemie(1 Pathways to Multimodality)
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Verschwörungstheorien Im Videoformat: Multimodale Kommunikationsmuster in Deutschsprachigen Youtube-Videos Zur Covid-19-Pandemie(1 Pathways to Multimodality)

Verschwörungstheorien Im Videoformat: Multimodale Kommunikationsmuster in Deutschsprachigen Youtube-Videos Zur Covid-19-Pandemie(1 Pathways to Multimodality)


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About the Book

Verschwörungstheorien erleben besonders seit Beginn der COVID-19-Pandemie im Jahr 2020 einen starken Aufschwung. Insbesondere in sozialen Medien stoßen sie auf algorithmisch verstärkte Infrastrukturen, die ihre Verbreitung aufgrund des globalen Distributionspotenzials und des fehlenden journalistischen Gatekeepings begünstigen. Ausgangspunkt der Untersuchung ist, dass Verschwörungstheorien zwar zunehmend im Videoformat kommuniziert werden, wir aber wenig darüber wissen, wie diese Videos multimodal konstruiert sind. Die Studie liefert daher einen empirischen Überblick über verschwörungstheoretische Videoformate, ihre thematische und inhaltliche Zusammensetzung sowie multimodale Argumentationsmuster. Darüber hinaus trägt sie mit der Typologie von Videoformaten und Themenmustern theoretisch zur Medien- und Kommunikationswissenschaft bei. Methodologisch schlägt die Studie einen Analyserahmen zur integrativen Betrachtung von Sprache und Bild vor, der Ansätze verschiedener Disziplinen kombiniert. Dieser Rahmen ist auch für zukünftige Studien zu Verschwörungstheorien und weitere Themen der (politischen) Kommunikation im Videoformat anwendbar.

About the Author :
Katharina Christ, University of Innsbruck, Austria


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Product Details
  • ISBN-13: 9783111609058
  • Publisher: De Gruyter
  • Publisher Imprint: de Gruyter
  • Language: German
  • Series Title: 1 Pathways to Multimodality
  • ISBN-10: 3111609057
  • Publisher Date: 17 Mar 2025
  • Binding: Digital (delivered electronically)
  • No of Pages: 282
  • Sub Title: Multimodale Kommunikationsmuster in Deutschsprachigen Youtube-Videos Zur Covid-19-Pandemie


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