Evolving Genres in Web-mediated Communication
Home > Language, Linguistics & Creative Writing > Linguistics > Sociolinguistics > Evolving Genres in Web-mediated Communication: (140 Linguistic Insights)
Evolving Genres in Web-mediated Communication: (140 Linguistic Insights)

Evolving Genres in Web-mediated Communication: (140 Linguistic Insights)


     0     
5
4
3
2
1



Available


X
About the Book

This volume explores genres in Web-mediated communication in a discourse-analytical perspective, focusing in particular on genre change and evolution under the pressure of technological renewal, the availability of new affordances, and the consequent emergence of new generic conventions that challenge traditional genre theory. The chapters are organised in an ideal progression from websites and more ‘traditional’ Web applications to Web 2.0 communicative platforms, characterised as they are by user participation and user-generated content, focusing in the final section on blogging and microblogging as the applications that are most representative of the properties of the new platforms. In all chapters the starting point is an awareness of the need to renew or adapt existing analytical tools to make them applicable to the new objects of investigation.

Table of Contents:
Contents: Sandra Campagna/Giuliana Garzone/Cornelia Ilie/Elizabeth Rowley-Jolivet: Introduction – Paola Catenaccio: A Genre-Theory Approach to the Website: Some Preliminary Considerations – Alessandra Vicentini: Institutional Healthcare E-Brochures and Multilingualism Issues in the Recent Immigration Era in Italy (2007-2010) – Bettina Mottura: The Chinese Government Exploring Genres for Web-mediated Communication – Chiara Degano: Argumentative Genres on the Web: The Case of Two NGOs’ Campaigns – Elizabeth Rowley-Jolivet: Open Science and the Re-purposing of Genre: An Analysis of Web-mediated Laboratory Protocols – Maristella Gatto: Centrifugal and Centripetal Forces in Web 2.0 Genres. The Case of Wikipedia – Enrico Grazzi: The Web as a Participatory Environment: Social Networks and ‘Memes’ from a Teacher’s Perspective – Elisa Corino/Cristina Onesti: Agreement and Disagreement in Newsgroup Interaction – Giuliana Garzone: Where Do Web Genres Come from? The Case of Blogs – Sandra Campagna: Antagonizing the Editor: Speech-styles Variation in The Economist Reader Comments – Magorzata Sokół: Metadiscourse and the Construction of the Author’s Voices in the Blogosphere: Academic Weblogs as a Form of Self-promotion – Giorgia Riboni: Twittering Away: Whole Foods Market and Conversational Marketing in 140 Characters – Maria Cristina Paganoni: Online Branding from Hybrid Ads to Corporate Twittering.

About the Author :
Sandra Campagna is an Associate Professor of English Language, Linguistics and Translation at the Faculty of Economics of the University of Torino, Italy. Giuliana Garzone is Professor of English Language, Linguistics and Translation in the Department of Studies in Language Mediation and Intercultural Communication, Università degli Studi di Milano, Italy. Cornelia Ilie is Professor of English Linguistics in the Department of Language and Linguistics, Faculty of Culture and Society, Malmö University, Sweden. Elizabeth Rowley-Jolivet is a member of the Laboratoire Ligérien de Linguistique, Université d’Orléans, France.


Best Sellers


Product Details
  • ISBN-13: 9783034310130
  • Publisher: Peter Lang AG, Internationaler Verlag der Wissenschaften
  • Publisher Imprint: Peter Lang AG, Internationaler Verlag der Wissenschaften
  • Edition: New edition
  • Language: English
  • Series Title: 140 Linguistic Insights
  • Width: 150 mm
  • ISBN-10: 3034310137
  • Publisher Date: 11 Dec 2012
  • Binding: Paperback
  • Height: 225 mm
  • No of Pages: 337
  • Weight: 521 gr


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
Evolving Genres in Web-mediated Communication: (140 Linguistic Insights)
Peter Lang AG, Internationaler Verlag der Wissenschaften -
Evolving Genres in Web-mediated Communication: (140 Linguistic Insights)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

Evolving Genres in Web-mediated Communication: (140 Linguistic Insights)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept

    Fresh on the Shelf


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!