Buy The Evolution of Luxury Brands, Volume I by Demetris Vrontis
close menu
Bookswagon
search
My Account
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Book 1
Book 2
Book 3
Home > Business and Economics > Business and Management > Sales and marketing > Brands and branding > The Evolution of Luxury Brands, Volume I: Industries and Markets(Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business)
The Evolution of Luxury Brands, Volume I: Industries and Markets(Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business)

The Evolution of Luxury Brands, Volume I: Industries and Markets(Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business)


     0     
5
4
3
2
1



Available


X
About the Book

This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets. Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging markets, the rise of digital technology, and advanced manufacturing techniques. Moreover, authors explore the increasing pressure the industry faces to address societal issues such as sustainability, ethical labour practices, and diversity and inclusion. Part of a two-volume collection, Volume 1 focuses on how luxury brands adapt to changing market conditions. It identifies and predicts changes in the industry, consumer behaviour, strategy and business models; and covers luxury brand evolution, trust and engagement, fashion influencers, slow and second-hand fashion, and e-marketing, to name a few. The second volume focuses on the contextual evolution of luxury brands, including the impact on the social and economic wellbeing of society.

Table of Contents:
Chapter 1: Luxury Brands Evolution: An Overview of Industries and Markets Demetris Vrontis, Alkis Thrassou, Emmanouela Kokkinopoulou, and Leonidas Efthymiou.- Chapter 2: Sustainable Marketing Activities and Brand Defense in the Greek Luxury Market: Exploring a Sequential Mediation Model through Brand Trust and Brand Engagement Paraskevi (Evi) Dekoulou, Kyriakos Riskos and Ioanna Papasolomou.- Chapter 3: Business Models Transformation in Luxury Clothes Companies Under Uncertainty Anna S. Zotova, Alexandra A. Chudaeva and Irina A. Svetkina.- Chapter 4: Could Fashion Influencers Be Masstige Brands? Paula Rodrigues and Ana Pinto Borges.- Chapter 5: Luxury Meets Affordability: The Strategic Co-Branding of Swatch with Omega and Blancpain Nikola Drašković.- Chapter 6: Luxury Branding in Sport: The Evolution of Louis Vuitton’s America’s Cup Sponsorship Mario Nicoliello.- Chapter 7: The Synergy Between Luxury Fashion Brands and Slow Fashion Through the Eyes of Gen Z Consumers: A Study of Two European Countries Ioanna Papasolomou, Jana Brenkusová and Jana Turčínková.- Chapter 8: Consumer Buying Behavior Through the Lens of Luxury Brands Valentina Iuliana Diaconu-Cerceloiu and Mădălin Lucian Cerceloiu.- Chapter 9: The Hybrid Identity of Second-Hand Luxury: A Semiotic Approach Ichraf Dimassi and Fatma Smaoui.- Chapter 10: Luxury Brand Evolution and Growth in India Ambika Kulshrestha, Sandeep Kulshrestha, Leonidas Efthymiou and Meliz Bozat.- Chapter 11: Luxury Experience Purchasing Patterns: Understanding Consumer Behavior Towards Established Luxury Brands in Jordan Marcos Komodromos, Jusuf Zeqiri, Andreas N. Masouras and Sofia Anastasiadou.- Chapter 12: Luxury Brands or Not? Customer Engagement on e-Marketplace Conversation in Thailand Mathupayas Thongmak.- Chapter 13: Luxury on Rent: The Rising Trend Among Millennials and Gen Z in India Sabeeha Fatma.

About the Author :
Alkis Thrassou is Director of Gnosis Mediterranean Institute for Management Science and a Professor of Strategic Marketing at the University of Nicosia, Cyprus (EU). Demetris Vrontis is the Vice Rector for Faculty and Research and a Professor of Strategic Management at the University of Nicosia, Cyprus (EU). Leonidas Efthymiou is Associate Professor in the School of Business, at the University of Nicosia, Cyprus (EU). Yaakov Weber is President of the EuroMed Academy of Business and Director of the School of Business Research Center, College of Management Academic Studies, Rishon LeTsiyon, Israel . S. M. Riad Shams is Head of the PhD programme and Assistant Professor at the Newcastle Business School, Northumbria University, UK. Evangelos Tsoukatos is Vice President at the EuroMed Research Business Institute, Nicosia, Cyprus


Best Sellers


Product Details
  • ISBN-13: 9783031966750
  • Publisher: Springer International Publishing AG
  • Publisher Imprint: Palgrave Macmillan
  • Height: 210 mm
  • No of Pages: 348
  • Series Title: Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business
  • Width: 148 mm
  • ISBN-10: 3031966759
  • Publisher Date: 02 Oct 2025
  • Binding: Hardback
  • Language: English
  • Returnable: N
  • Sub Title: Industries and Markets


Similar Products

Add Photo
Add Photo

Customer Reviews

REVIEWS      0     
Click Here To Be The First to Review this Product
The Evolution of Luxury Brands, Volume I: Industries and Markets(Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business)
Springer International Publishing AG -
The Evolution of Luxury Brands, Volume I: Industries and Markets(Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business)
Writing guidlines
We want to publish your review, so please:
  • keep your review on the product. Review's that defame author's character will be rejected.
  • Keep your review focused on the product.
  • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
  • Refrain from mentioning competitors or the specific price you paid for the product.
  • Do not include any personally identifiable information, such as full names.

The Evolution of Luxury Brands, Volume I: Industries and Markets(Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business)

Required fields are marked with *

Review Title*
Review
    Add Photo Add up to 6 photos
    Would you recommend this product to a friend?
    Tag this Book Read more
    Does your review contain spoilers?
    What type of reader best describes you?
    I agree to the terms & conditions
    You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

    CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

    These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


    By submitting any content to Bookswagon, you guarantee that:
    • You are the sole author and owner of the intellectual property rights in the content;
    • All "moral rights" that you may have in such content have been voluntarily waived by you;
    • All content that you post is accurate;
    • You are at least 13 years old;
    • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
    You further agree that you may not submit any content:
    • That is known by you to be false, inaccurate or misleading;
    • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
    • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
    • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
    • For which you were compensated or granted any consideration by any unapproved third party;
    • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
    • That contains any computer viruses, worms or other potentially damaging computer programs or files.
    You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


    For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


    All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

    Accept


    Inspired by your browsing history


    Your review has been submitted!

    You've already reviewed this product!
    Hello, User