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Home > Business and Economics > Business and Management > Entrepreneurship / Start-ups > Start-up: A Practical Guide to Starting and Running a New Business(Management for Professionals)
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Start-up: A Practical Guide to Starting and Running a New Business(Management for Professionals)

Start-up: A Practical Guide to Starting and Running a New Business(Management for Professionals)


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About the Book

Many people dream of starting their own business one day, but are not sure how to make it a reality, or whether they will succeed. In this book the author presents a comprehensive user guide for aspiring entrepreneurs, and provides expert advice and guidance on every major aspect of launching a new business. Step-by-step, this inspiring and highly readable book explains how would-be entrepreneurs can evaluate the strength of their business idea, protect their inventions, understand the legal steps and responsibilities involved in forming a company, position their products in the market, create a business plan and acquire financing. Featuring case studies, practical exercises and tips, the book helps to demystify the process of starting a new business, giving readers the confidence to start up, and greatly increasing the chances of their entrepreneurial dream becoming a reality. It also offers a valuable learning resource for entrepreneurship and start-up clubs atuniversities and business schools.

Table of Contents:
Introduction.- How Good Is Your Idea?.- How Can You Protect Your Ideas?.- What Is a Company?.- How Do You Market Your Product?.- How Do You Finance Your Business?.- How Do You Create a Financial Model?.- How Do You Write a Business Plan?.- Your Role and Your Team.- Closing Remarks.

About the Author :
Before setting up his own management consultancy business, Hi Consulting, in 2002, Tom Harris was a lecturer and led an academic research group in a top ranked university department, then spun-out a medical device company which went on to win awards for product innovation. Tom's current business supports and monitors funded R&D collaborations and assists start-up and developing businesses develop, grow and export.


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Product Details
  • ISBN-13: 9783030068714
  • Publisher: Springer Nature Switzerland AG
  • Publisher Imprint: Springer Nature Switzerland AG
  • Edition: Revised edition
  • Language: English
  • Returnable: N
  • Series Title: Management for Professionals
  • Width: 155 mm
  • ISBN-10: 3030068714
  • Publisher Date: 28 Dec 2018
  • Binding: Paperback
  • Height: 235 mm
  • No of Pages: 146
  • Returnable: N
  • Sub Title: A Practical Guide to Starting and Running a New Business


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Start-up: A Practical Guide to Starting and Running a New Business(Management for Professionals)
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Start-up: A Practical Guide to Starting and Running a New Business(Management for Professionals)
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