Basics Design 01: Format
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Basics Design 01: Format: (Basics Design)

Basics Design 01: Format: (Basics Design)


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About the Book

One of the fundamental topics within graphic design, format represents the physical point of contact with the user. Basics Design 01: Format examines established format standards and demonstrates how a creative approach to format selection and presentation space can produce dramatic results in both print and digital media. New material in this edition includes a new chapter, focusing on on-screen, online and moving image, and much of the content has been updated and restructured.

Table of Contents:
Content. Introduction. Purpose and narrative: Containment and protection; Storytelling; Form follows function; Industry view - Mercy; Design activity - Messages and formats. Printed media: Book formats; Imposition and multiple stocks; Scale; Throw-outs and gatefolds; Magazines; Posters; Industry view - Andy Vella; Design activity - Breaking convention. Construction: Different types of fold; Types of binding; Print finishing; Industry view - Studio Output; Design activity - Paper engineering. Identity and branding: Stocks; Colour; Industry view - Planning Unit; Design activity - Stocks and colour. Shape and form: Shape and form; Series; Book as sculpture; Industry view - Propaganda; Design activity - Adding value. New media: Film and moving image; Websites and hand-helds; Industry view - Toko; Design activity - Multiple mediums. Glossary. Acknowledgements and picture credits. Index. Contacts. Working with ethics.

About the Author :
Gavin Ambrose MA is a practising graphic designer whose client base includes the art sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris PG Dip is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is co-author and a collaborator on books about packaging design and design principles.

Review :
One of the things I have really enjoyed about AVA's books is the selection of images and the various types of paper employed. Not only do your books house valuable content, the content is presented well with great photography - the angle shots, close-ups, etc. I currently use AVA's "Basics Design: Format "and "Print and Finish "for my two senior production courses. The heavy use of images with tight definitions and commentary appeal to the students and the type of examples selected by the authors inspire stronger design solutions. Extremely visually clear book. Excellent variety of formats succinctly explained; all very inspiring. This is perfect for providing our students with ideas on how to present portfolios/design reports and even CVs...instead of the usual boring format of bound plastic sheets. A strong supplementary book for both support of session tasks and case studies. I would recommend purchasing Layout as a companion in order to understand and take full advantage of the methodolgies behind format within graphic design. The book Basic Design 01: Format, talks about the key ingredients of format. These are Purpose and narrative, Printed media, Construction, Identity and branding, Shape and form, and New media. For students this book is very clear written and full of good examples. It teaches the junior designer to look beyond the obvious. For instance different types of folding a brochure, to make it stand out of the crowd. Also has each chapter its own sub-chapters, for example, under Identity and branding you will learn about shape and form and materials. But also about adding value for the customer. The writers explain how the feel of printed items has an effect on how we respond to them and on how we build a sense identity and brand. Each chapter is flawlessly comprehensive and the pictures, diagrams and photographs make this book a must for any designer who is looking to fully understand the essential skills required for formatting. Because of the number of examples given in the book, a student will not have any problems reading it and be lost in jargon.


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Product Details
  • ISBN-13: 9782940411795
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: AVA Publishing SA
  • Height: 230 mm
  • No of Pages: 208
  • Weight: 637 gr
  • ISBN-10: 2940411794
  • Publisher Date: 21 May 2012
  • Binding: Paperback
  • Language: English
  • Series Title: Basics Design
  • Width: 160 mm


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