Basics Design 07: Grids
Home > Art, Film & Photography > Industrial / commercial art & design > Graphic design > Basics Design 07: Grids: (07 Basics Design)
Basics Design 07: Grids: (07 Basics Design)

Basics Design 07: Grids: (07 Basics Design)


     4.1  |  7 Reviews 
5
4
3
2
1



Out of Stock


Notify me when this book is in stock
X
About the Book

The seventh book in the award-winning "Basics Design" series, "Grids" focuses on the construction and ordering of the page and screen through the use of the grids. The grid features as a strong element in many areas of design, and presents both the student and practitioner alike with the opportunity to ground their work in solid foundations. This book explores not only how to construct grids, but, more fundamentally, why a designer should construct grids at all. Through detailed investigation of the principles behind grid design, this book will inform and advance your understanding of this key design component, allowing you to devise grids with ease and precision for any situation. Contemporary work is supported by concise descriptions, technical expansions and diagrammatic visualisations, enabling the reader to fully understand the work being discussed. True to the other books in the "Basics Design" series, "Grids" is an example in its own right. A reference section, set on a series of different grids, demonstrates the principles discussed in earlier chapters, and the book will serve as a valuable resource and companion to other books in the series. This book is suitable for students of graphic design and established professionals, general public wishing to learn more about design basics, and anyone interested in developing their design skills and knowledge of modern graphics solutions.

Table of Contents:
Introduction. How to get the most out of this book. The need for grids: Organising information; How we read a page; How we view a screen; Form and function. Grid basics: ISO and paper sizes; Anatomy of a page; Measurements; Shapes on a page; Proportion; Hierarchy; Net and dot drawing; Drawing a grid; The rule of thirds; The rule of odds. Grid types: Symmetrical; Asymmetrical; Modules; Compound grids; Combinations; The horizontal; The vertical; Diagonal and angular grids. Grid elements: Type; The baseline; Images; Horizontal alignment; Vertical alignment; Columns; Column numbers; Column widths; Type and column widths; Narrow column widths; Wide measures; Folios. Grid usage: Pattern; Visible grids; Scale; The perimeter; Axis; Juxtaposition; White space; Environmental grids; Multiple-language grids; Caption-orientated grids; Quantitative information grids; The grid as expression. Grids on the web: Web basics; The digital grid; Orientation. Glossary. Conclusion. Acknowledgements. Contacts.

About the Author :
Gavin Ambrose is a practising graphic designer whose client base includes the arts sector, galleries, publishers and advertising agencies. He has written and designed several books on graphic design, branding and packaging. Paul Harris is a freelance writer, journalist and editor. Paul writes for international magazines and journals in London and New York. He is a co-author and collaborator on books about packaging design and design principles.

Review :
'Excellent choice for level 1 students, mainly due to the fact that the content is visual and concise and successfully covers both technical and creative aspects of design layout and grids.' Rhed Fawell, Middlesex University, UK 'As with all books in the basics design series, it is very clear, well structured and easy to navigate.' Philip Dixon, Southampton Solent University, UK 'Illustrates a wide range of approaches and delivers a clear description of the examples and encourages experimentation in design.' Ros Garland, Lincoln University, UK 'Very focussed. Covers all key elements and important issues in very clear and concise manner. Excellent book.' Rhiannon Robinson, Cumbria University, UK


Best Sellers


Product Details
  • ISBN-13: 9782940373772
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: AVA Publishing SA
  • Height: 230 mm
  • Returnable: N
  • Weight: 540 gr
  • ISBN-10: 2940373779
  • Publisher Date: 30 Jun 2008
  • Binding: Paperback
  • Language: English
  • Series Title: 07 Basics Design
  • Width: 158 mm


Similar Products

Add Photo
Add Photo

Customer Reviews

     4.1  |  7 Reviews 
out of (%) reviewers recommend this product
Top Reviews
Rating Snapshot
Select a row below to filter reviews.
5
4
3
2
1
Average Customer Ratings
     4.1  |  7 Reviews 
00 of 0 Reviews
Sort by :
Active Filters

00 of 0 Reviews
SEARCH RESULTS
1–2 of 2 Reviews
    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!

    BoxerLover2 - 5 Days ago
    A Thrilling But Totally Believable Murder Mystery

    Read this in one evening. I had planned to do other things with my day, but it was impossible to put down. Every time I tried, I was drawn back to it in less than 5 minutes. I sobbed my eyes out the entire last 100 pages. Highly recommend!


Sample text
Photo of
    Media Viewer

    Sample text
    Reviews
    Reader Type:
    BoxerLover2
    00 of 0 review

    Your review was submitted!
    Basics Design 07: Grids: (07 Basics Design)
    Bloomsbury Publishing PLC -
    Basics Design 07: Grids: (07 Basics Design)
    Writing guidlines
    We want to publish your review, so please:
    • keep your review on the product. Review's that defame author's character will be rejected.
    • Keep your review focused on the product.
    • Avoid writing about customer service. contact us instead if you have issue requiring immediate attention.
    • Refrain from mentioning competitors or the specific price you paid for the product.
    • Do not include any personally identifiable information, such as full names.

    Basics Design 07: Grids: (07 Basics Design)

    Required fields are marked with *

    Review Title*
    Review
      Add Photo Add up to 6 photos
      Would you recommend this product to a friend?
      Tag this Book Read more
      Does your review contain spoilers?
      What type of reader best describes you?
      I agree to the terms & conditions
      You may receive emails regarding this submission. Any emails will include the ability to opt-out of future communications.

      CUSTOMER RATINGS AND REVIEWS AND QUESTIONS AND ANSWERS TERMS OF USE

      These Terms of Use govern your conduct associated with the Customer Ratings and Reviews and/or Questions and Answers service offered by Bookswagon (the "CRR Service").


      By submitting any content to Bookswagon, you guarantee that:
      • You are the sole author and owner of the intellectual property rights in the content;
      • All "moral rights" that you may have in such content have been voluntarily waived by you;
      • All content that you post is accurate;
      • You are at least 13 years old;
      • Use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity.
      You further agree that you may not submit any content:
      • That is known by you to be false, inaccurate or misleading;
      • That infringes any third party's copyright, patent, trademark, trade secret or other proprietary rights or rights of publicity or privacy;
      • That violates any law, statute, ordinance or regulation (including, but not limited to, those governing, consumer protection, unfair competition, anti-discrimination or false advertising);
      • That is, or may reasonably be considered to be, defamatory, libelous, hateful, racially or religiously biased or offensive, unlawfully threatening or unlawfully harassing to any individual, partnership or corporation;
      • For which you were compensated or granted any consideration by any unapproved third party;
      • That includes any information that references other websites, addresses, email addresses, contact information or phone numbers;
      • That contains any computer viruses, worms or other potentially damaging computer programs or files.
      You agree to indemnify and hold Bookswagon (and its officers, directors, agents, subsidiaries, joint ventures, employees and third-party service providers, including but not limited to Bazaarvoice, Inc.), harmless from all claims, demands, and damages (actual and consequential) of every kind and nature, known and unknown including reasonable attorneys' fees, arising out of a breach of your representations and warranties set forth above, or your violation of any law or the rights of a third party.


      For any content that you submit, you grant Bookswagon a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell, transfer, and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. Additionally,  Bookswagon may transfer or share any personal information that you submit with its third-party service providers, including but not limited to Bazaarvoice, Inc. in accordance with  Privacy Policy


      All content that you submit may be used at Bookswagon's sole discretion. Bookswagon reserves the right to change, condense, withhold publication, remove or delete any content on Bookswagon's website that Bookswagon deems, in its sole discretion, to violate the content guidelines or any other provision of these Terms of Use.  Bookswagon does not guarantee that you will have any recourse through Bookswagon to edit or delete any content you have submitted. Ratings and written comments are generally posted within two to four business days. However, Bookswagon reserves the right to remove or to refuse to post any submission to the extent authorized by law. You acknowledge that you, not Bookswagon, are responsible for the contents of your submission. None of the content that you submit shall be subject to any obligation of confidence on the part of Bookswagon, its agents, subsidiaries, affiliates, partners or third party service providers (including but not limited to Bazaarvoice, Inc.)and their respective directors, officers and employees.

      Accept

      New Arrivals


      Inspired by your browsing history


      Your review has been submitted!

      You've already reviewed this product!