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Home > Society and Social Sciences > Society and culture: general > Comment Rater Ses Relations Avec La Presse
Comment Rater Ses Relations Avec La Presse

Comment Rater Ses Relations Avec La Presse


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About the Book

A quoi peuvent bien servir les relations avec la presse ? Ce livre est fait pour conforter les doutes: non, les relations avec la presse ne servent a rien ! Si ce n'est a developper sa notoriete et sa visibilite, a ameliorer la lisibilite de son image et de son positionnement, voire a se faire un peu de publicite. Il est donc urgent de s'en passer, pour trois bonnes raisons: 1) qui dit relations dit dependance et soumission; 2) qui dit presse dit journalistes, engeance infrequentable; 3) il existe bien d'autres moyens de se faire connaitre. Toutefois, si vous ne pouvez y couper, voici comment saborder votre plan media en beaute, en appliquant quelques regles simples... - Confondez allegrement information et communication, publicite et propagande, - Affichez prejuges et poncifs sur les journalistes - Montrez-vous meprisant, et desinvolte. Alors que nous vivons a l'heure de la mediacratie, les relations avec l'omnipresent 4e pouvoir demeurent un champ d'etude en friche. Cet antimanuel, humoristique mais pas trop, truffe d'exemples reels et d'anecdotes vecues, n'est pas destine aux seuls communicants et journalistes. Mitonne par deux specialistes des medias, il a pour objet cache de reveler les rouages des rapports conflictuels entre information et communication, deux bestioles a ne pas confondre. Bernard Giroux et Pierre Zimmer proposent un panorama de la presse, bousculee par les nouvelles technologies de l'information, ainsi qu'un portrait de la planete com, asteroide nombriliste que tout un chacun est amene a fouler un jour ou l'autre.


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Product Details
  • ISBN-13: 9782809805239
  • Publisher: Archipel
  • Publisher Imprint: Archipel
  • Language: French
  • ISBN-10: 2809805237
  • Publisher Date: 19 Jan 2011
  • Binding: Digital (delivered electronically)
  • No of Pages: 200


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