La transparence en communication
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La transparence en communication: Une clé théorique et pratique pour la réussite(Praxis)

La transparence en communication: Une clé théorique et pratique pour la réussite(Praxis)


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About the Book

The volume illustrates theories and concepts underlying the principles of exemplary communications in public relations. The body of research data comes from a selection of 79 real case studies that demonstrate the creativity of public relations specialists in action. The book caters to the needs of any college or university teacher looking for concrete examples to illustrate theories, concepts and new practices in organizational communication. Starting from selected global media events, the teacher will be able to do a careful analysis with the help of students to meet the learning goals. The book takes into account the new action site of the communicator, the media context and the horizontal nature of today’s communications. In this era of 24/7 information, even a small jolt on the planet can be retransmitted in the following seconds through a digital device – with images and sound too. What’s more, today’s media sphere thrusts economic, social and political organizations into an almost chronic state of potential crisis. This forces them to come out of their safe and enclosed frameworks and to compromise daily in the public space. The book presents various plans available to publicists in businesses. Each case is approached within its context while outlining the key events that led to the disagreement. The participants in the dispute are identified and their reactions noted, and an analysis based on the principles of communications follows. Questions are asked to trigger discussions and for learning purposes. Each case study ends through an assessment of the situation – the lessons learned. Published in French.

Table of Contents:
Avant-propos La transparence en communication : Une clé théorique et pratique pour la réussite   Chapitre 1 - Conjoncture 1.1 La place de la communication dans l’entreprise 1.2 Les catégories de cas 1.3 Le choix de la stratégie 1.4 Les concepts utiles dans la gestion de ces cas 1.4.1 Le contrat social (l’acceptabilité sociale) 1.4.2 Le contrat moral 1.4.3 La responsabilité sociale 1.4.4 La situation de crise 1.4.5 La gestion de la dissonance 1.4.6 La transparence 1.4.7 La clairvoyance 1.4.8 Les valeurs de l’entreprise 1.4.9 L’intérêt public 1.4.10 Le positionnement et la flexibilité 1.5 Les prérogatives de la communication exemplaire 1.5.1 La confidentialité 1.5.2 L’équité et la droiture 1.5.3 La planification 1.5.4 L’écoute 1.5.5 La rumeur 1.5.6 La réputation 1.6 Structure récurrente des événements 1.6.1 Le contexte du cas 1.6.2 Résumé et faits saillants 1.6.3 Réaction des acteurs 1.6.4 Tactiques de communication primaires et de suivi 1.6.5 Analyse 1.6.6 Questions à débattre 1.6.7 Ce qu’on apprend   Chapitre 2 - Les enjeux de société Contexte 2.1 Indignons-nous ! Stéphane Hessel 2.2 Les Indignés : Occupons Wall Street 2.3 Le Printemps érable au Québec 2.4 La langue et l’OQLF 2.5 Idle No More 2.6 Le projet de loi 3 : les régimes de retraite 2.7 Les services en français en Ontario   Chapitre 3 - L’énergie Contexte 3.1 Les gaz de schiste 3.2 Les sables bitumineux 3.3 L’oléoduc Keystone XL 3.4 Le projet Northern Gateway 3.5 British Petroleum (BP) 3.6 L’explosion à la mine Westray 3.7 L’inversion du flux de la ligne 9 3.8 Le projet d’oléoduc Énergie Est   Chapitre 4 - Le transport Contexte 4.1 Toyota 4.2 La NASA 4.3 Le vol 447 (Rio-Paris) d’Air France 4.4 Montreal, Maine & Atlantic Railway 4.5 Volkswagen   Chapitre 5 - L’environnement Contexte 5.1 La crise du verglas et Hydro-Québec 5.2 Union Carbide 5.3 Tchernobyl 5.4 Exxon Valdez 5.5 Greenpeace   Chapitre 6 - La santé et la recherche Contexte 6.1 Maple Leaf et la listériose 6.2 XL Foods 6.3 La listériose et les fromages québécois 6.4 Les Aliments Fontaine Santé 6.5 cyberSanté 6.6 Perrier 6.7 Tylenol 6.8 L’amiante 6.9 La mission de Chris Hadfield 6.10 Le sang contaminé et la Croix-Rouge 6.11 Les prothèses mammaires au Canada 6.12 La Fondation Rick Hansen   Chapitre 7 - Le sport Contexte 7.1 L’embauche d’un entraîneur unilingue au Club de hockey des Canadiens (CH) 7.2 Le marathon de New York 7.3 Le dopage : l’aveu de Lance Armstrong 7.4 Université d’État de Pennsylvanie 7.5 Les Gee-Gees de l’Université d’Ottawa   Chapitre 8 - Les moeurs et les valeurs sociales Contexte 8.1 Le Vatican et les accusations de pédophilie 8.2 Les excuses du cardinal Ouellet 8.3 Le président de BP 8.4 Le mouvement scout nord-américain 8.5 La commandite et les personnalités 8.6 Le ruban rose et le cancer du sein 8.7 France Télécom 8.8 Le diocèse de Montréal 8.9 SNC-Lavalin 8.10 Rob Ford 8.11 La Fondation Paul Gérin-Lajoie 8.12 Le féminicide ignoré : l’invisibilité des femmes   Chapitre 9 - La politique Contexte 9.1 La corruption dans l’industrie de la construction 9.2 Les « petits » scandales 9.3 La période d’adaptation de deux nouveaux gouvernements successifs à Québec 9.4 Le projet de loi C-38 9.5 Le contrôle et le musellement par le gouvernement Harper 9.6 Le plan d’action du gouvernement Harper 9.7 Le Sénat 9.8 La crise politique entourant SNC-Lavalin   Chapitre 10 - L’entreprise Contexte 10.1 Olivia’s Oasis c. Lassonde 10.2 IQT Solutions, centre d’appels 10.3 Aveos 10.4 Mattel 10.5 BlackBerry 10.6 Le 357c 10.7 Québecor c. Bell 10.8 La Banque Royale 10.9 Joe Fresh au Bangladesh 10.10 Le recul de la minière canadienne Copper Mesa en Équateur 10.11 Produits forestiers Résolu c. Greenpeace   Chapitre 11 - La culture Contexte 11.1 La Société Radio-Canada c. Claude Fournier 11.2 La Société Radio-Canada c. Québecor 11.3 ICI… Radio-Canada 11.4 Carré rouge sur fond noir 11.5 Costco et l’édition au Québec 11.6 La CBC et Jian Ghomeshi   Conclusion et tendances observées Bibliographie   Annexes Annexe 1 : Joe Oliver Annexe 2 : Maple Leaf Annexe 3 : La Banque Royale Annexe 4 : Les Produits forestiers Résolu Annexe 5 : ICI… Radio-Canada Annexe 6 : Jian Ghomeshi  

About the Author :
Marcel A. Chartrand is an advisor and trainer in communication in the public and private sectors. A specialist in communications planning and crisis management, he provides specialized courses in the Department of Communication and in the continuing education services at the University of Ottawa. He is co-author of Conjuguer avec les médias : les défis inédits du relationniste (Presses de l’Université Laval).

Review :
"La transparence en communication est signé Marcel A. Chartrand, professeur au département de communication de l’Université d’Ottawa, (...) une autorité en gestion de crise. Dans ces pages, il rapporte 79 études de cas qui éclairent [les diverses approches de gestion crises de nombreuses organisations dans des situations uniques]. Un travail nourri qui aidera nombre d’agents de presse à [perfectionner leur réponse dans l'éventualité qu'ils se retrouvent dans cette position délicate]".


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Product Details
  • ISBN-13: 9782760330870
  • Publisher: University of Ottawa Press
  • Publisher Imprint: University of Ottawa Press
  • Edition: Digital original
  • No of Pages: 468
  • Series Title: Praxis
  • ISBN-10: 2760330877
  • Publisher Date: 12 Aug 2020
  • Binding: Digital (delivered electronically)
  • Language: French
  • Returnable: N
  • Sub Title: Une clé théorique et pratique pour la réussite


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