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Home > Business and Economics > Business and Management > Mercator 11E Edition: Tout Le Marketing A L'Ere Numerique
Mercator 11E Edition: Tout Le Marketing A L'Ere Numerique

Mercator 11E Edition: Tout Le Marketing A L'Ere Numerique


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About the Book

11e edition renouvelee, a la pointe du marketing digital ! Pedagogique pour les etudiants - Complet et clair: etudes de marche, marketing-mix, strategie marketing, marketing relationnel, marketing digital, marketings sectoriels et international... Autant de themes traites avec pres de 1000 exemples et 100 mini cas, un lexique de plus de 720 termes francais-anglais. - Agreable a lire: un style vivant et accessible, des rubriques qui animent les pages, toutes les illustrations en couleur. - Mercator vous accompagne dans vosetudes... et au-dela couvre tous les niveaux de cours de marketing et vous propose pres de 250 quiz en ligne corriges et commentes pour tester vos connaissances.Un veritable outil pour pratiquer le marketing et pas seulement pour l'apprendre. Operationnel pour les professionnels - Fort en digital ! Mercator integre les apports les plus recents du numerique, ceux qui transforment les politiques marketing d'aujourd'hui: e-commerce, multicanal et omnicanal, communication digitale et big data, reseaux sociaux, etc. - Oriente vers l'action, parce que Mercator se nourrit des strategies et des meilleures pratiques actuelles des entreprises, et s'appuie sur l'experience de conseil des auteurs aupres de nombreux clients. - La meilleure facon de mettre a jour vos connaissances en marketing, une discipline qui s'est transformee en quelques annees. Supplements numeriques offerts ​Des complements en ligne classes par chapitres sur le nouveau site mercator.fr synthese du chapitre, quiz, boite a outils, references documentaires, liens specialises et interviews de professionnels. Enseigner avec Mercator Les enseignants membres du Club des enseignants dunod.com beneficient egalement des selections de figures a projeter de Mercator 11e edition pour animer leurs cours.

About the Author :
Professeur emerite a HEC, il est diplome d'HEC, d'Harvard Business School (ITP), DES de sciences economiques. Consultant en strategie marketing et communication, il est coauteur de Mercator et de Publicitor et directeur de collection chez Crossknowledge (e-learning). Il a ete Visiting Scholar a la Haas School de l'Universite de Californie a Berkeley, Professeur visitant a HEC Montreal et titulaire de la chaire HEC/Marcel Bleustein-Blanchet Management et nouvelles technologies .


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Product Details
  • ISBN-13: 9782100717514
  • Publisher: Dunod
  • Publisher Imprint: Dunod
  • Language: French
  • ISBN-10: 2100717510
  • Publisher Date: 20 Aug 2014
  • Binding: Digital (delivered electronically)
  • Sub Title: Tout Le Marketing A L'Ere Numerique


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