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Home > Business and Economics > Business and Management > How: Ou Comment Le Comportement Devient La Cle Du Succes En Affaires
How: Ou Comment Le Comportement Devient La Cle Du Succes En Affaires

How: Ou Comment Le Comportement Devient La Cle Du Succes En Affaires


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About the Book

Dans notre societe hyperconnectee, si une entreprise propose un produit nouveau, moins cher, plus performant, elle peut facilement etre copiee. Il en est de meme pour les individus qui ne peuvent pas se differencier toute une carriere sur leur seule expertise ou connaissances. Pourtant nous souhaitons tous nous demarquer, avoir une valeur unique. Il existe un domaine qui n'est pas encore quantifie, banalise, systematise, celui des comportements humains. La maniere dont nous agissons dans notre vie professionnelle (mais aussi personnelle) est devenue aussi importante que ce nous faisons. ll existe alors de tres fortes opportunites de se distinguer, de faire la difference. Pour cela les entreprises doivent repenser leur management et leur leadership. Elles doivent axer leur position concurrentielle sur leurs comportements, renforcer leur culture, reecrire leurs codes de bonnes pratiques, et donner des formations ethiques aux employes. Au dela de la seule dimension morale, l'argument de l'auteur est avant tout economique: les entreprises qui ont un comportement plus ethique que leurs concurrents vont tendre a les depassser en matiere de performance financiere. .

About the Author :
Fondateur et president de la societe de conseil LRN. Il a forme les tops managers et managers de pres de 500 societes dont Apple, Pfizer, DuPont, Rolls Royce, Disney, Low Chemical, eBay, Jonhson&Jonhson, Procter &Gamble, 3M. Il realise de nombreuses conferences et intervient dans les grands evenements internationaux notamment lors du Forum economique mondial a Davos. Il a fait partie du Top 60 Global Thinkers du Economic Times, Dov Seidman est diplome de Harvard Law School, d'economie, politique et philosophie d'Oxford.


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Product Details
  • ISBN-13: 9782100572403
  • Publisher: Dunod
  • Publisher Imprint: Dunod
  • Language: French
  • Sub Title: Ou Comment Le Comportement Devient La Cle Du Succes En Affaires
  • ISBN-10: 2100572407
  • Publisher Date: 26 Oct 2011
  • Binding: Digital (delivered electronically)
  • No of Pages: 384


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