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Home > Society and Social Sciences > Society and culture: general > Les Sciences de L'Information Et de la Communication
Les Sciences de L'Information Et de la Communication

Les Sciences de L'Information Et de la Communication


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About the Book

Ce manuel synthetique passe d'abord en revue l'ensemble des divers domaines d'etude des sciences de l'information et de la communication qui vont des nouvelles technologies a la publicite, en passant par les communications d'entreprise. Il presente les principales recherches faites sur ces domaines. Dans sa deuxieme partie, l'ouvrage rappelle les grandes conceptions des phenomenes de communication developpees au cours des cinquante dernieres annees. Il presente ensuite les principales methodes classiques d'analyse des communications. Il developpe, enfin, les dernieres conceptions theoriques et methodologiques des S.I.C. permettant un veritable renouveau des etudes en communication. Mise a jour de la moitie de l'ouvrage: integration des nouvelles approches des phenomenes de communication dans differents domaines; publicite, communication d'entreprise, nouvelles technologies SOMMAIRE: Premiere partie: Domaines et problematiques des sciences de l'information et de la communication1 Les nouvelles technologies de l'information et de la communication 2 Les communications de masse 3 Les communications de type publicitaire 4 Les communications d'entreprise Deuxieme partie Les differentes approches scientifiques des phenomenes de communication 5 Qu'est-ce que l'approche scientifique des phenomenes de communication 6 Les approches scientifiques classiques des phenomenes de communication 7 Les nouvelles approches des phenomenes de communication PUBLIC: - Etudiants en L1, L2 et L3 de Mediation culturelle et de sciences info-com. - Eleves des BTS communication, des IUP et IUT communication.

About the Author :
Alex Mucchielli est professeur a l'Universite de Montpellier-III-Paul-Valery.


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Product Details
  • ISBN-13: 9782011813893
  • Publisher: Hachette Education
  • Publisher Imprint: Hachette Education
  • Language: French
  • ISBN-10: 2011813891
  • Publisher Date: 28 Jun 2006
  • Binding: Digital (delivered electronically)


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