Do you want your business to experience accelerated growth and improved profit margins? What leader would say 'no' to that? However, such results, while always hard to come by, are becoming more difficult to accomplish. Despite the dawning of the age of AI, and all the hype it is bringing, the risks are increasing considerably as well. Too often, companies launch into a transformation misjudging the commitment required, treating it as a series or portfolio of projects and quickly what was once a clear path forward become convoluted, complex and exponentially riskier for the business.
Transform: A Leader's Survivor Manual to Driving Change in the Age of AI provides a "playbook" to help those leaders who are looking down the barrel of a major business transformation and can't afford to get it wrong. The book draws on 25+ years of experience across Fortune 500 companies, PE owned firms and mission driven nonprofits to help leaders structure their transformation. It provides a repeatable and flexible (dynamic) framework to guide execution, identifies common organizational pitfalls and how to avoid them, and provides guiding principles & tools to aid execution. Lastly, it provides a list of key leadership qualities necessary for a successful transformation leader and how to enhance them to allow those willing to drive change with confidence, discipline, and humanity in the age of AI.
About the Author :
Mark Guidi is a business transformation executive, advisor, and thought leader known for helping organizations navigate their most complex moments of change. A self-professed "geek", he has a background in systems engineering and organizational design. That coupled with decades of martial arts experience, a love of ancient history and being an executive coach allow him to bring a rare and unique blend of analytical rigor, philosophy and human insight to his work. He is widely recognized for building scalable operating models, aligning leadership teams, and guiding organizations through M&A events, restructurings, and technology driven reinvention. His approach integrates strategy, operations, culture, and the emerging realities of the AI era. His work has influenced executives across industries and continents, helping them build organizations capable of sustained performance and meaningful impact, equipping leaders to overcome fear, build resilience, and lead with clarity in times of uncertainty. Please join him on his website at www.markguidi.com or reach out on LinkedIn.
Review :
Mark was instrumental in helping turn around a large organization that was failing due to its culture, leadership and ongoing avoidance of goals, strategy and KPI's to measure success. Through the application of methods outlined in this book he was able to implement those in a controlled and methodical plan which drove material change to improve the organization and employee experience without total chaos. Transform provides a practical guide to allow others to achieve similar results.
- Scott Noble, CEO / Board Chair
Mark is a visionary leader who knows how to identify necessary change and translate it into measurable results. He communicates with clarity and purpose, engaging and inspiring others along the way. This book reflects his extensive experience leading complex change, offering practical insights and actionable guidance for driving successful transformation. Each chapter opens with thoughtful context, inviting readers to step beyond their immediate circumstances and consider change within a broader, more strategic framework. Mark then presents real-world scenarios that illuminate opportunities for transformation, supported by practical options and specific, usable advice. As in the chapter Structuring Change: Leadership and Government, he maps a clear and disciplined course that makes progress both understandable and achievable. This is a must-read for any executive leading change in today's complex environment.
- Mike Sophir, CEO
Mark's ability to take complex material and distill it into clear, easily understood insights speaks volumes about his depth of knowledge and command of the subject matter."
- Chris Kammer, CEO
I had a front row seat to Mark's implementation of many of the techniques outlined in Transform to a national non-profit organization. Through his passionate leadership and focused application of the tools and methods described in this book, we definitively updated our organization's operating systems and management structure. This allowed us to convert an ambitious strategy into a disciplined execution roadmap that could be measured and successfully acted upon to drive sustainable change, which is precisely why we hired Mark in the first place. This book provides a blueprint for doing the same for your organization.
- James Boyle, Esq. / Partner and Former Board Chair
For those leaders who struggle to make things happen, fix a problem, or drive groundbreaking change here are the missing ingredients from someone who's successfully done it for decades. Mark offers a compelling approach to structuring and leading large scale organizational change whether it's due to an M&A event or addressing changing market or regulatory dynamics. Transform provides practical advice on how to make things happen.
- Mark Fordyce, Non-Executive Chairman and Former CEO
Mark understands how transformation gets done. He has a unique ability to take a complex problem, simplify it and build a clear roadmap to bridge strategy and execution. He is the individual who CEO's call to fix complicated issues where others failed and this book shows you how he does it.
- George Karris, Head of Strategy (retired)
