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Stories That Bind: Political Economy and Culture in New India

Stories That Bind: Political Economy and Culture in New India


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About the Book

Stories that Bind: Political Economy and Culture in New India examines the assertion of authoritarian nationalism and neoliberalism; both backed by the authority of the state and argues that contemporary India should be understood as the intersection of the two. More importantly, the book reveals, through its focus on India and its complex media landscape that this intersection has a narrative form, which author, Madhavi Murty labels spectacular realism. The book shows that the intersection of neoliberalism with authoritarian nationalism is strengthened by the circulation of stories about "emergence," "renewal," "development," and "mobility" of the nation and its people. It studies stories told through film, journalism, and popular non-fiction along with the stories narrated by political and corporate leaders to argue that Hindu nationalism and neoliberalism are conjoined in popular culture and that consent for this political economic project is crucially won in the domain of popular culture. Moving between mediascapes to create an archive of popular culture, Murty advances our understanding of political economy through material that is often seen as inconsequential, namely the popular cultural story. These stories stoke our desires (e.g. for wealth), scaffold our instincts (e.g. for a strong leadership) and shape our values.

Table of Contents:
Introduction: Spectacular Realism and Political-Economic Change  1 The Development Story: Caste, Religion, and Poverty in "New" India  2 Iconicity: Moving between the Real and the Spectacular  3 The Entrepreneur: New Identities for New Times  4 Love in New Times  Conclusion  Acknowledgments Notes  Bibliography  Index 

About the Author :
MADHAVI MURTY is an assistant professor in the feminist studies department at the University of California, Santa Cruz.

Review :
"In this beautifully written and timely book, Murty explores how popular cultural forms become politically charged. Moving across journalism, film, and other mediascapes, she shows how new forms of storytelling made sense of and won popular consent for majoritarian nationalism in a nation transformed by neoliberal reforms. Rigorously conceptualized and deeply researched, Stories That Bind is a brilliant exemplar of media and cultural studies."— Aswin Punathambekar, University of Virginia


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Product Details
  • ISBN-13: 9781978828766
  • Publisher: Rutgers University Press
  • Publisher Imprint: Rutgers University Press
  • Height: 235 mm
  • No of Pages: 242
  • Sub Title: Political Economy and Culture in New India
  • Width: 156 mm
  • ISBN-10: 1978828764
  • Publisher Date: 13 May 2022
  • Binding: Hardback
  • Language: English
  • Spine Width: 20 mm
  • Weight: 29 gr


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