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Millennials and Gen Z in Media and Popular Culture

Millennials and Gen Z in Media and Popular Culture


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About the Book

Millennials and Gen Z in Popular Culture examines media and popular culture forms for and about millennials and Generation Z. In this collection, contributors articulate the need for studying cultural artifacts connected to members of these generations. Rather than focusing on each generation specifically, this collection takes an intergenerational approach, placing them in dialogue with one another by focusing on media and experiences that are geared toward both. Scholars of media studies, popular culture, and sociology will find this book of particular interest.

Table of Contents:
Table of Contents Acknowledgments Introduction Chapter 1: So you want to be a #GIRLBOSS?”: Millennial Femininity and Entrepreneurial Selfhood in Girlboss and The Girlfriend Experience Martin Fradley Chapter 2: Retrace Your Steps, Escape Your Past: Identity, Belonging, Nostalgia, and Representation in Ready Player One Raymond Blanton Chapter 3: Transmediality, Agency, and Authenticity – Engaging the Fans of the Austentatious Book Club Ruxandra Trandafoiu and Carol Poole Chapter 4: Food and the Next Generation: Putting Their Money Where their Mouth is Claire Stewart Chapter 5: Revising The Slasher Genre for Millennials and Generation Z: Remaking Black Christmas Ahmet Atay Chapter 6: The Influencer Generations: Millennials and Generation Z are Ditching the Typical 9-5 to Post on Social Media Sydney Dotson and Mary Z. Ashlock Chapter 7: Millennials and Democratic Socialism: Media Representations and Political Memory Under Neoliberalism Christopher C. Barnes Chapter 8: Boldly Shattering Mill

About the Author :
Ahmet Atay is professor of communication at the College of Wooster. Mary Z. Ashlock is associate professor of communication at the University of Louisville.

Review :
Millennials and Gen Z in Media and Popular Culture disrupts common narratives about these generations to present complex portrayals that touch on every aspect of their lives. Chapters delve in depth about millennials’ and Gen Z’s diverse experiences and desires regarding (inter)generational relationships, technology usage, political and social movements, entertainment, work experiences, and nostalgia and remixed media, with critique about agency, authenticity, empowerment, and Instagramability. Populated with examples of affluence and everyday consumption, Millennials and Gen Z in Media and Popular Culture offers insights into the influencers of the future. “Millennials and Gen Z in Media and Popular Culture is an innovative collection that centers generational experience with media. Ahmet Atay and Mary Z. Ashlock brought together an impressive collection of essays that examine not only how millennials and Gen Z are represented in the media, but also how they create and engage with media. By demonstrating the importance of studying mediated experiences of these generations, the collection does great service to the fields of media studies and popular culture.” In their latest collaboration, Millennials and Gen Z in Media and Popular Culture, editors Ahmet Atay and Mary Z. Ashlock offer a collection of nine chapters of original research by scholars ranging from full professors to emerging scholars in graduate school. Having studied Millennials in past years, their inclusion of Gen Z as a demographic focus complicates their research but also extends its value for scholars interested in cultural study through the tool of generational logics….[T]he scholars who contribute work to this collection share a desire not only to justify the study of these younger generations but also to use that scholarship to qualify, even to counter, some of the more negative stereotypes that have dominated popular press discussions of Millennials and Gen Z.


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Product Details
  • ISBN-13: 9781978758414
  • Publisher: Bloomsbury Publishing PLC
  • Publisher Imprint: Lexington Books
  • Language: English
  • ISBN-10: 1978758413
  • Publisher Date: 17 Jan 2023
  • Binding: Digital (delivered electronically)
  • No of Pages: 1


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