About the Book
Why is it so difficult to execute what you already know you should be doing?
Have you ever:
Delayed a critical conversation, even though you "knew" it was important?
Avoided making a commitment because you didn't want to limit your options?
Shared more information than you should have, but couldn't stop yourself?
Retained an employee, even though you "knew" they were wrong for your firm?
In Activators, business coach Mark E. Green exposes the unconscious mechanisms that interfere with your thinking and results. This is not a beginners' guide, rather it is written for seasoned high-performers. Drawing on behavioral research, client case studies, and his extensive experience coaching mid-market CEOs, Mark has written a practical operations manual for your mind, filled with proven guidance and easy-to-use tools to help you and your team accomplish more.
Activators is the ultimate guide to close the gap between the leader you are and the leader you aspire to become - enabling more freedom, greater abundance, and the acceleration of your legacy.
About the Author :
Mark E. Green is an author, speaker, and strategic advisor and coach to CEOs and executive teams worldwide. Driven by a relentless passion to liberate human potential, he has addressed, coached and advised thousands of business leaders across a wide range of industries over the past 15 years. Mark deeply believes every CEO has the ability to unlock more of their own potential and, in turn, to help their people do the same - driving the business and personal success they envision, including an adventurous and fulfilling lifestyle. He coaches CEOs with $50-400 million in revenue who are stuck in the "Growth Trap." Already successful, they are obsessed with creating scale, but cannot predictably generate the financial or quality of life results they want through their organization. Mark has helped CEOs grow themselves and their teams to overcome major obstacles, deal with tough decisions and capitalize on new opportunities to generate breakthrough results. His high integrity, direct style and powerful intuition accelerate team performance, distributed decision-making, productivity, revenue and profitability. Importantly, Mark's clients also report significantly lower stress, reduced time consumed by the business and vastly improved quality of life. He is a Core Advisor to Gravitas Impact Premium Coaches (formerly Gazelles International), the Master Trainer for global coach practice development, a Coach and Mentor to coaches worldwide, and an active contributor to the development of programs and content for the Gravitas Impact / Four Decisions(TM) ecosystem. Mark earned his Bachelor of Arts degree from Washington University, with a major in Psychology and a minor in Business Administration.
Review :
"Activators is both practical and thought provoking for anyone committed to making a difference through their leadership. Mark Green opens with a simple yet profound question: "What really holds us back?" He delivers the answers through an accessible blend of science and storytelling while providing practical, easy-to-use tools to overcome invisible patterns of thinking that undermine our leadership and results."
MARSHALL GOLDSMITH, the New York Times #1 bestselling author of Triggers, Mojo, and What Got You Here Won't Get You There
"There's plenty of 'what to do' and 'how to do it' leadership content out there, yet very little about 'why' things don't get done. Activators unearths the invisible mechanisms of underperformance--our unconscious fears, habits, and beliefs--that hold us back. Don't think this applies to you? Think again, then use these practical and effective tools to get out of your own way."
KEVIN LAWRENCE - author of Your Oxygen Mask First, advisor to CEOs and executive teams, speaker
"This book is an excellent catalyst for any leader to make better decisions and realize your intentions and goals sooner. Mark has done a great job in creating practical and actionable tools to help you unlock and master your 'business mind.' Read Activators to become the leader you envision!"
SHANNON SUSKO - Serial Entrepreneur, Strategic Execution Expert, Best Selling Author - The Metronome Effect and 3HAG WAY, CEO Coach
"Activators is both practical and thought-provoking. Green not only shows how leaders can get more done but why we might be struggling in the first place. A clever combination of science and business that really gets you thinking and ready to take action."
HAZEL JACKSON - CEO, Biz Group, United Arab Emirates
"Activators is provocatively positive for anyone committed to making a difference through their leadership. Mark's principles, tools, and thought processes have made a vital difference to my work with leaders and high-performing teams around the world."
PAUL O'KELLY - founder, paulokelly.com and O'KellySutton, partner at Kennedy Insights, Ireland
"Mark has touched a nerve in all of us. We know what we need to do and how to do it, but we're just not getting it done. He makes us dig deep to figure out why. Activators is practical, with useful tools that will absolutely improve your decision-making and execution, both professionally and personally."
JILL BELCONIS - CEO, Jill Belconis Enterprises, YPO International Chairman 2010-11
"We often fall short of what we want to achieve or don't act in a way we know is best, sabotaging ourselves and our organizations. In Activators, Mark describes how our motivators, beliefs, and habits contribute to our own limitations and frustrations and then provides ways to overcome these unconscious mechanisms that hold us back. Mark is one of the leading business coaches in the world today, and the practical tools he shares in the book have proven results in helping CEOs become the leaders they envisioned themselves to be."
GRAHAM MITCHELL - CEO, GROW, South Africa
"Activators will challenge assumptions you have made about yourself and what you can accomplish. Only read it if you have a serious thirst for learning and growth, as this book will reframe your preconceived notions about what it means to be successful in your own life. A great read with impactful tools for personal and professional growth."
BRANDON DEMPSEY - partner, goBRANDgo
