Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing-brand identity. Does yours stand out from the crowd?
With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.
Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more-and at higher prices-giving the customers exactly what they want and sending your profits through the roof.
In Brand Identity Breakthrough, you will learn...
-How to incorporate a unique selling proposition into your branding
-The best methods for selling products to customers as a small business
-How to use business storytelling to sell products in both physical and online marketplaces
About the Author :
Gregory V. Diehl understands the transformative power of the right book in the right hands. He writes with the hopes that his work will make its way to those who need it: deep thinkers unsatisfied with ordinary approaches to important subjects. His work often deconstructs and challenges cultural narratives that keep people from establishing and embodying who they really are. When he's not writing, Gregory offers alternative education and mentorship informed by his wealth of diverse cultural experience across the globe. Residing now in a scenic village in Armenia, amidst a backdrop of books and felines, Gregory's preferred pastime is silent contemplation. Kyle Gray is an entrepreneur who helps startups and small businesses grow with content marketing. He has helped dozens of startups and small businesses create scalable content marketing strategies. He specializes in creating step-by-step processes and templates to automate and delegate. Kyle also taught entrepreneurship and marketing at a startup accelerator at The University of Utah.
Review :
"Diehl (Everyone Is an Entrepreneur) shows small business owners how to craft a unique story and a distinctive brand in this savvy guide... This clever and accessible survey goes a long way toward demystifying the branding process." -Publishers Weekly
"Entrepreneurial success books are in no short supply, and this often leads to the same type of book being published over and over again by the same generic authors. It's no lie that consumers are looking for something fresh, and they can find it with Gregory V. Diehl, author of Brand Identity Breakthrough, a two-month standing Amazon bestseller."-Hazel Oscar for New York Metropolitan Magazine
"The author provides a uniquely personal approach to branding that uses stories to emphasize lessons rather than tossing out recommendations for your business. Because of this, the book provides an example for companies to follow. If you need a new brand, the book will identify some key areas you want to consider to ensure your story goes right." -Charles Franklin for Small Business Trends
"Brand Identity Breakthrough by Gregory V. Diehl offers a no-nonsense approach to business by getting down to the bare bones of the business analysis, not only looking at what makes a business tick, but also examining what drives that business and whether it will be successful. However, Brand Identity Breakthrough is no walk in the park with rose-colored spectacles firmly in place - it identifies the many pitfalls facing entrepreneurs today and then offers anecdotes where others have turned potential problems into a positive solution." -Marta Tandori for Readers' Favorite
"Quite often, in the rush toward newer methods of developing a brand, the essence of making it truly stand out gets left behind. Brand IdentityBreakthrough provides business owners a comprehensive guide which can give your business the tools it needs. Diehl has total mastery over this subtle craft, and it really shows in his writing here." -Purush Rajagopal, Infinity Media
"This book is branding on steroids. It's a combination of marketing, business, financing, and entrepreneurship. It's extremely motivating, inspiring and educational. I want to use the material to train my agents, and I will ask them to buy copies as well!" -Asaf Halperin, Experior Financial Group
