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Home > Health, Relationships and Personal development > Self-help, personal development and practical advice > Advice on careers and achieving success > Build Your Author Platform: The New Rules: A Literary Agent's Guide to Growing Your Audience in 14 Steps
Build Your Author Platform: The New Rules: A Literary Agent's Guide to Growing Your Audience in 14 Steps

Build Your Author Platform: The New Rules: A Literary Agent's Guide to Growing Your Audience in 14 Steps


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About the Book

A great book is no longer enough. Author platform is the most powerful key to success in today's saturated market, and increasingly, publishers are demanding that new authors come to them with an existing audience of interested followers. An author platform is essential to making each book a success, and even more, becomes the power source for building bigger audiences for future books.



About the Author :
Carole Jelen, founder of Jelen Publishing and vice president of Waterside Productions, has been representing authors as a top-producing agent for over two decades. She specializes in areas of tech, business, and self-help. Jelen holds a master's degree in English/Linguistics from the University of California, Los Angeles. Carole also speaks at writing/publishing conferences and works as a publishing consultant, aiding authors and companies in the publishing process.

Mike McCallister is a writer, programmer, web designer, and software tester with an in-depth understanding of the digital world. He is the author of openSUSE Linux Unleashed and co-author (with Bud Smith) of WordPress in Depth. McCallister is committed to helping people make the most of "tech tools" and was named one of the Mindtouch Most Influential in Technical Communication and Content Strategy. McCallister is president of his local Society for Technical Communication chapter and works as the Senior Document Architect at PKWARE.

Review :
"
""A rapid-fire, soup-to-nuts overview that will help authors see just how much they're able to choose from in building a platform.""

—Seth Godin, author of 17 bestselling titles, translated into more than 35 languages

""An author who knows and is known by their potential readership can be the difference between a book being signed or not, between succeeding or failing, between having sustained success or being soon forgotten. Author platforms are not given; they are hard earned. This book will show you how to build yours.""

—Craig Smith, Executive Commissioning Editor at John Wiley & Sons

""A fantastic book for any aspiring or established author. Build Your Author Platform: The New Rules provides the perfect path to turning a great book into a great, successful book.""

—Kevin Harreld, Executive Editor of Cengage Learning

""As the waters in the publishing world get muddier and it gets tougher to rise above the noise, it's more critical than ever to build the right audience and platform to get noticed and get your work published. This book is your road map to making that happen.""

—Brook Farling, Senior Acquisitions Editor at Alpha Books and member of Penguin Group

""One of the first criteria a publisher utilizes when assessing a proposal is the evaluation of the author's platform for marketing and publicity. However, the Internet and social media have created a whole new dimension to gaining an audience. By offering clear definitions and ‘how to' procedures for authors in her well-written book, Carole Jelen has provided much-needed clarity to this fast-evolving, confusing topic.""

—Kenzi Sugihara, Publisher at SelectBooks, Inc. and former VP/Publisher at Bantam/Doubleday/Dell and Random House

""Even experienced authors will find the advice and new rules in Build Your Author Platform are worth their weight in gold.""

—Bob ""Dr. Mac"" LeVitus, author
"


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Product Details
  • ISBN-13: 9781939529251
  • Publisher: Benbella Books
  • Publisher Imprint: BenBella Books
  • Height: 229 mm
  • No of Pages: 392
  • Spine Width: 22 mm
  • Weight: 482 gr
  • ISBN-10: 1939529255
  • Publisher Date: 13 May 2014
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: The New Rules: A Literary Agent's Guide to Growing Your Audience in 14 Steps
  • Width: 152 mm


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