Tools for Grassroots Activists: Best Practices for Success in the Environmental Movement

For over twenty years, Patagonia has organized a Tools Conference, where experts provide practical training to help make activists more effective. Now Patagonia has captured Tools' best wisdom and advice into a book, creating a resource for any organization hoping to hone core skills like campaign and communication strategy, grassroots organizing, and lobbying as well as working with business, fundraising in uncertain times and using new technologies. Patagonia hopes the book will be dog-eared and scribbled in; a solid, inspiring guide and reliable companion. Sprinkled throughout are inspirational thoughts from acclaimed activists, such as Jane Goodall, Bill McKibben, Wade Davis, Annie Leonard, and Terry Tempest Williams.

About the Author :
Nora Gallagher has written several books, both fiction and nonfiction. She is the enviro editor at Patagonia and lives in Santa Barbara, CA. Lisa Myers is Patagonia's Environmental Grants Manager. She's worked for Patagonia since 2001, where she has been involved in organizing and implementing the Tools for Grassroots Activists Conference, which hosts 75 environmental activists every two years at South Lake Tahoe. She lives in Oak View, CA. Yvon Chouinard is the founder of Patagonia, as well as of 1% for the Planet and numerous other environmental organizations. He lives in Ventura, CA.

Review :
"This concentration of excellent advice is worth several close reads, not only for environmental activists, but for any nonprofit grassroots movement." Foreword Magazine "...this book is exactly what I needed." "...a game changer for you and the environment." --- Ecocult.com "The book ... offers the ideal balance of useful information for would-be grassroots activists and inspiration for those who are attracted by the milieu but aren't too sure where to start." Ecosalon.com "I highly recommend this book not only to environmental activists, but also those working within organizations of all stripes, looking to improve focus, grow, and help their initiatives succeed." The Walleye The work of grassroots activism can be lonely and tiring. This book will remind you that you are not alone in your fight. Every campaign, every action, every step forward - no matter who or where you are - moves with the grace and power of humanity fighting for our best selves in the places we call home. - Father, actor, and co-founder of the Solutions Project and Water Defense, Mark Ruffalo From strategy to fundraising, communications to lobbying, this book is a toolbox for the grassroots green activists. -- Robert Kennedy, Jr., President of Waterkeeper Alliance Everyone should read this book. It is a clear and concise plan on how to mix it up and effect positive change for the environment. I loved it! -- Ed Begley, Jr., actor, director, and environmental leader The urgency with which the planet needs our help is staggering but the good news is this book provides all the strategies, tools and motivation to become a serious and effective advocate for good! Start reading immediately!!Laurie David, author, producer, and advocate