CRM IN REAL TIME
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CRM IN REAL TIME

CRM IN REAL TIME


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About the Book

Table of Contents:
1. Introduction: Information Protection and Employee Behavior2. How Employees Affect Information Security3. Information Security Technologies and Operations4. Employee Monitoring, Surveillance, and Privacy5. Managerial Perspectives6. Information Technology Professionals-Perspectives7. Employee Perspectives on Information Security and Privacy8. Overall Analysis and Interpretation9. Recommendations for Managers, Employees, and Information Security

About the Author :
Barton J. Goldenberg is the founder and president of ISM, Inc., whose clients have included AAA, IBM, Johnson & Johnson, Nestle, Nike, PepsiCo, the U.S. Department of Defense and Postal Service, and Verizon. He is a columnist for "CRM Magazine," a contributor to "eWeek" newsletter and "Sales & Marketing Management" magazine, and was recognized by "CRM Magazine" as one of the 10 most influential people in CRM and one of the 20 most influential CRM executives of the year. He is the author of "CRM Automation" and the benchmark report, "Guide to CRM Automation." He lives in Bethesda, Maryland.

Review :
"Vital real-time business advice for the customer-centric organization." Stan Davis, coauthor, The Art of Business and Blur: The Speed of Change in the Connected Economy "Gets to the heart of what a successful CRM implementation is all aboutpeople, process, and technologyand makes the powerful case for doing CRM in real time. You can save hundreds of hours and thousands of dollars by reading this book before taking on a CRM initiative." Bob McLaughlin, former VP, McGraw-Hill "Barton Goldenberg shares his proven CRM Roadmap and his analysis of CRM in an always-on digital ecosystem. CRM in Real Time is a winner!" Tim Bajarin, president, Creative Strategies, Inc. "The author's ability to tie together two decades of providing tried and true CRM guidance with his analysis of CRM in a future digital world makes this book an invaluable read." Dr. Richard Feinberg, director, the Center for Customer Driven Quality, Purdue University"Provides an inside look at how your organization can achieve meaningful ROI on its current and future CRM investment." John Caputo, president, Maximizer Software


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Product Details
  • ISBN-13: 9781937290719
  • Publisher: Cyberage Books
  • Publisher Imprint: CyberAge Books
  • Language: English
  • ISBN-10: 1937290719
  • Publisher Date: 01 Jun 2008
  • Binding: Digital (delivered electronically)
  • No of Pages: 384


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