Spark
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Spark: Be More Innovative Through Co-Creation

Spark: Be More Innovative Through Co-Creation


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About the Book

This is the landmark title - completely updated for paperback - by foremost expert on 'co-creation' in product innovation, branding, and marketing. The playing field for businesses is always changing. But one principle remains constant: individuals and companies that innovate will excel. In this groundbreaking guide, entrepreneur John Winsor presents 16 unique perspectives from trail-blazing innovators in companies of all sizes - creative directors, CEOs, brand managers, product developers, and others. Readers will learn how these stellar innovators built powerful brands and created the right environments to foster high levels of creativity. Following each interview, readers will discover a set of tools and recommendations to help them implement the innovator's ideas, including exercises, questions, and space to draw or write their thoughts. Throughout, Winsor weaves his essential premise: it takes more than one brilliant mind to allow innovation to occur. By the end, readers will understand why a true innovator is someone who makes connections with others and realizes the rewards.

About the Author :
John Winsor founded Sports and Fitness Publishing in 1986 and sold it to Conde Nast and Emap in 1998. He started Radar Communications in 1998, which in 2007 merged with Crispin, Porter, and Bogusky. He lives in Boulder.

Review :
"A highly thought-provoking look at the way today's leading-edge companies manage the process and the habit of innovation."--Jeff Campbell, restaurant consultant, former CEO, Burger King" "If co-creation letting customers in on the product development process is such a great idea, how come all the books about it are written by one person? Former magazine editor John Winsor gives up the mike to 16 co-creation trailblazers, creative directors, CEOs, and product developers from customer-curious companies, such as Lego, Herman Miller, and Miller Brewing. A workbook in the truest sense, each chapter features an open notes section as well as resources for further study."--Fast Company" "Co-creation is the central point of Spark, and the book itself is a co-creation of absolutely fascinating stories of many 'innovative voices.' This is a most mindful work!"--The CEO Refresher, Best Books of 2005 "This book will jump-start your business and inspire your employees."--Guy Kawasaki


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Product Details
  • ISBN-13: 9781932841473
  • Publisher: Agate Publishing
  • Publisher Imprint: Agate Publishing
  • Height: 188 mm
  • No of Pages: 272
  • Sub Title: Be More Innovative Through Co-Creation
  • Width: 127 mm
  • ISBN-10: 1932841474
  • Publisher Date: 27 Apr 2010
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Weight: 270 gr


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